July 13, 2011

That’s it. Launches New Fruit Bar With Only two Ingredients – Fruit and Fruit!

SANTA MONICA, Calif., July 13, 2011 /PRNewswire/ -- Superfruit Nutrition has launched three flavors of all-natural That's it.(TM) fruit bars, made from only two fruit ingredients and no preservatives, concentrates, purees, added sugar, GMOs or nuts. That's it.(TM) fruit bars are kosher, vegan, gluten-free, diabetic-friendly, high-fiber, fat-free and low-calorie. The USDA recommends 2-4 servings of fruit per day. One That's it.(TM) fruit bar helps satisfy this requirement.

"That's it.(TM) fruit bars stemmed from the notion that nature knows best," said Superfruit Nutrition co-founder Dr. Lior Lewensztain. "As a medical doctor and a parent, I sought to create an all-natural grab-and-go product that could help busy families hit the mark on nutrition and convenience without sacrificing great taste. This prompted us to develop a fruit bar that has only two ingredients in every bar."

That's it.(TM) fruit bars have only 100 calories and contain Vitamin A, Vitamin C, Beta Carotene and 3 grams of fiber, which aids in satiety. The bars are the perfect healthy solution for breakfast on the go or a guilt-free snack at the office, and can provide an excellent energy boost at the gym or on a hike. That's it.(TM) fruit bars eliminate the need to shop, wash, store, slice and peel fresh fruit.

That's it.(TM) fruit bars will soon be released in stores nationwide. For more information and to purchase 12-packs of Apples & Cherries, Apples & Pears, Apples & Apricots or variety packs, visit ThatsItFruit.com. The healthy snack bars are also available for purchase on Amazon.com. Visit That's it.(TM) on Twitter (@thatsitfruit) and Facebook (http://www.facebook.com/thatsitfruit) for special promotions and giveaways.

About Superfruit Nutrition

Superfruit Nutrition was founded in 2010 to improve the quality of life of children and adults worldwide by making fruit and its benefits accessible to people everywhere. Through education, focused research, sustainability, and ethical practices, Superfruit Nutrition's mission is to provide products to improve, protect and restore the body. Our journey starts with That's it.(TM) fruit bars, which focuses solely on fruit and delivers unprecedented taste, texture and purity of ingredients.

Website: http://www.thatsitfruit.com

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SOURCE Superfruit Nutrition