July 14, 2011
The National Eczema Association Awards Four MD Moms Products Seal of Acceptance
LOS ANGELES, July 14, 2011 /PRNewswire/ -- The National Eczema Association (NEA) -- a non-profit organization devoted to improving the health and quality of life for those living with eczema -- awarded MD Moms' Daily Skin Protection Moisturizing Balm, fragrance-free Daily Skin Protection Moisturizing Balm, Gentle All-Over Clean Hair and Body Wash and fragrance-free Gentle All-Over Clean Hair and Body Wash its NEA Seal of Acceptance.
Products eligible for the NEA Seal of Acceptance are those that have been created or intended for use by persons with eczema or severe sensitive skin conditions and that have satisfied the NEA Seal of Acceptance Criteria. The Seal of Acceptance criteria includes a list of ingredients and contents that should be avoided because they contain known irritants or allergens. The NEA Seal of Acceptance Review Panel considers testing data on sensitivity, safety, and toxicity, as well as the ingredients, content, and formulation data. Acceptance of a specific product does not represent an endorsement of that product. Acceptance of a product means that the product has been evaluated to determine that it does not contain ingredients or contents that are known to be unsuitable for use by persons with eczema or sensitive skin conditions.
Dr. JJ Levenstein and Dr. Diane Truong diligently worked to create products that are free of phthalates, irritants and allergens and that can be used on sensitive skin. All MD Moms products are made with pure, high-quality ingredients such as marine silk, Vitamins E and B5, aloe and shea butter, among others.
While developing the awarded products, the MD Moms safety and regulatory teams reviewed its fragrance carefully and developed products with potential irritating or sensitizing ingredients at concentration levels thought to be insignificant for most patients with sensitive skin or eczema. After adding the fragrance to each product's formulas, MD Moms re-tested the finished products for irritation on sensitive skin (RIPT). The finished products scored 0 on a scale of 4 (0 meaning no reaction, 4 meaning severe redness with skin breakdown). Responsible clinical testing allows MD Moms to claim its products as hypoallergenic.
"We are pleased to award the selection of MD Moms fragrance and fragrance-free products our Seal of Acceptance," said Julie Block, President and CEO of NEA. "All products that receive the National Eczema Association Seal have been reviewed to determine that they do not contain ingredients that are known to be unsuitable for use by persons with eczema or sensitive skin conditions. The Seal of Acceptance program is intended to empower consumers to make educated purchase decisions."
The most current formulations of MD Moms' Daily Skin Protection Moisturizing Balm and Gentle All-Over Clean Hair and Body Wash are now available with the NEA Seal of Acceptance on the label. Consumers are advised to look for the NEA Seal on MD Moms packaging for the products awarded the NEA Seal. The items will be sold at www.mdmoms.com as well as specialty and independent retailers.
The Daily Skin Protection Moisturizing Balm's suggested retail price is $20. The Gentle All-Over Clean Hair and Body Wash's suggested retail price is $18.
SOURCE MD Moms