July 22, 2011
Domestic Violence Charity Debuts Hollywood Sneak Peek for 100 City Tour
LOS ANGELES, July 22, 2011 /PRNewswire/ -- This week, The Boulevard Zen Foundation announced its founder, Rich Tola, and a team of celebrity yoga teachers and film crew, will journey 30,000 miles across America, visiting 100 cities in 100 days. Tola will film trivia-filled, fat burning workouts everyday to be distributed for free over the Internet. "We want to give people a reason to watch us and workout with us, and give them a reason to donate." After all, Rich Tola's FAT BURN AMERICA Tour: 100 Cities in 100 Days is a fundraiser to help the charity grow.
The Boulevard Zen Foundation teaches the physical, mental and lifestyle benefits of yoga to women and children living in domestic violence shelters. Tola was inspired to start the nonprofit upon completion of his film, Boulevard Zen. "I saw a unique opportunity to help women and children rebuild their self-confidence and self-esteem with the principles of yoga," Tola said. "Now it's time to grow."
A former Wall Streeter turned actor-filmmaker with a passion for fitness and yoga, Tola has degrees from Wharton and Kellogg. He has taught more than 15,000 yoga students. His DVDs include a video encyclopedia of 100 yoga poses, Yoga Survival Guide, and his 15 Minute Fat Burning Workouts. Tola donates his time and 10% of all DVD sales to the foundation. In preparation for the Tour, Tola recently completed his 5 Minute Fat Burning Workouts: 100 Workouts in 100 Days, and the "Walk of Fame" Hollywood Sneak Peek - available in Trailer and 15 minute version on YouTube: www.youtube.com/boulevardzen.
To make his videos "exciting and fun", Tola plans to invite celebrities to join them on the tour. "Working out every day seems impossible to most people," Tola said, "so we're going to have fun while educating and inspiring everyone to embrace a daily fitness program." Because that's what Tola and the charity are all about. "I want to create a movement," Tola says, "for America to burn fat while helping The Boulevard Zen Foundation change lives."
For more information about Rich Tola's FAT BURN AMERICA Tour: 100 Cities in 100 Days, visit: www.BoulevardZen.com, Facebook: www.facebook.com/BlvdZen, and Twitter: www.twitter.com/BlvdZen.
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