July 26, 2011
The Makers of BENGAYÂ® Announce Partnership With Olympic Gold Medalist and Mom Dara Torres
SKILLMAN, N.J., July 26, 2011 /PRNewswire/ -- The makers of BENGAYÃ®, a leading brand of topical analgesic rubs, announce their partnership with twelve-time Olympic medalist, best-selling author and mother Dara Torres as an on-going brand ambassador(1). Torres will also assist in the launch of the brand's latest innovation, BENGAYÃ® Cold Therapy, a scientifically created formula, with the pain relieving power of menthol and the cooling benefits of PRO-COOL(TM) Technology, to alleviate minor aches and pains. Living her life without the compromise of pain, Torres' determination, coupled with her many accomplishments in the sports and fitness realm, make her a perfect partner and ambassador for the brand. As a busy mom looking to stay fit and healthy, Torres reflects the brand's consumer base: those who lead a consistently active and energetic lifestyle and act as champions of movement.
"As an Olympic athlete, and a mom to a five year-old girl, I maintain quite a rigorous schedule, one that allows little room for the interruption of muscle aches and pains," said Torres. "Because I understand the importance of living pain-free, partnering with the BENGAYÃ® Brand, which delivers a product portfolio I trust and respect, was a natural fit. I am honored to assist in the launch of BENGAYÃ® Cold Therapy, a product that truly helps me not just in my workouts and training, but in everyday life when running around and playing with my daughter."
A uniquely formulated gel that incorporates the same technology used by physical therapists and chiropractors, BENGAYÃ® Cold Therapy provides a fast-acting blast of cold and deep penetrating, long-lasting relief. Made with PRO-COOL(TM) Technology, BENGAYÃ® Cold Therapy has a scientifically created formula, with the pain relieving benefits of menthol and cooling benefits of the formula, to alleviate the minor aches and pains associated with minor muscle strain, arthritis, backache and sprains. Better yet, BENGAYÃ® Cold Therapy offers a vanishing scent that starts to disappear in minutes, making it preferable and convenient for daytime use.
"The BENGAYÃ® Brand truly values the importance of maintaining a healthy and vigorous lifestyle, especially one without physical limitations due to muscle strain and minor arthritis," said Kirk Keel, BENGAYÃ® Brand Manager. "With this in mind, BENGAYÃ® continues to develop products, like BENGAYÃ® Cold Therapy, that allow consumers to alleviate pain and looks to partner with reputable and inspirational individuals, like Dara Torres, who embody this notion and champion their daily lives."
BENGAYÃ® Cold Therapy is available beginning in June at food, drug and mass retailers nationwide. Suggested retail price for a 4 oz. tube is $9.99 MSRP.
For more information about BENGAYÃ® and BENGAYÃ® Cold Therapy, visit www.bengay.com.
(1) Dara Torres is a paid spokesperson for the BENGAYÃ® Brand
About the BENGAYÃ® Brand
The BENGAYÃ® Brand is a leading brand of topical analgesic rubs used to provide fast, targeted and powerful pain relief that results from minor sprains, muscle aches, minor arthritis pain and joint pain. Developed by pharmacist Dr. Jules Bengue in 1898, BENGAYÃ® created the external analgesic category with the introduction of the analgesic balm. With more than 100 years of history, BENGAYÃ® has established a legacy of trust grounded in safety and efficacy. BENGAYÃ® Products provide strong, no-nonsense pain relief - giving consumers the freedom to live each day without compromise.