July 28, 2011

EyeScience® Announces New Product Launch of Computer Eye Strain Formula(TM)

COLUMBUS, Ohio, July 28, 2011 /PRNewswire/ -- EyeScience, a leading resource in ocular nutrition and makers of EyeScience® Macular Health Formula and EyeScience® Dry Eye Formula, have developed a new eye vitamin for a digital demographic. In an effort to help prevent and alleviate vision problems associated with Computer Vision Syndrome (CVS), a condition becoming more and more common since the rise in digital technology use, EyeScience's new Computer Eye Strain Formula is the most comprehensive, scientifically formulated ocular vitamin currently available in the marketplace. This announcement comes after years of extensive research and clinical studies, which found the ingredients in Computer Eye Strain Formula(TM) help reduce eye strain and eye fatigue.

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"With more than 70 percent of computer users suffering from Computer Vision Syndrome, this new vitamin marks a significant leap in reducing eye strain and eye fatigue symptoms caused by many hours of computer use," says Jeff Northup, President and CEO of EyeScience Labs. "The ingredients in our formula help improve symptoms associated with tiredness, soreness, dryness and blurry vision. Sitting in front of the computer for an extended amount of time, and having multiple electronics or mobile devices shifts the way our bodies communicate on a number of levels, but particularly our eyes, which many people tend to 'overlook'. Our Computer Eye Strain Formula(TM) addresses new health side-effects in a digital age, and finally gives people, who suffer from eye fatigue, a vitamin supplement resource to help improve this troublesome and sometimes painful inconvenience."

Some of the symptoms of CVS include, squinting, eye fatigue, headaches, distorted color perception, sensitivity to glare, blurry/double vision and dry, itchy, watery eyes.

"We believe that Computer Eye Strain Formula® is ideal for people who spend much of the day looking at computer screens or other digital devices. This may be for personal or professional reasons, and can be applied to anyone working in digital media, music, entertainment, and gaming to engineers, accountants, bloggers, or editors. Simple personal use ranging from Facebook to browsing the mobile web or using our iPads and cell phones in the dark can take a toll on our eyes. Our product is specifically formulated to help protect the eyes from the potentially harmful effects of staring at digital screens as well as to help alleviate any symptoms that may already exist," continued Jeff Northup.

Computer Eye Strain Formula(TM) contains safe, clinically-proven ingredients to help alleviate the symptoms of CVS, which include AstaREAL® astaxanthin, FloraGLO® lutein and zeaxanthin. Working together, these powerful, effective carotenoid antioxidants help increase blood flow, improve accommodation and reduce the inflammation and irritation associated with prolonged computer or digital device use.

All EyeScience products are made from the highest quality, natural ingredients, and are carefully reviewed and approved by the EyeScience Scientific Team. The EyeScience Scientific Team includes nationally and internationally recognized scientists and eye care professionals.

About EyeScience

EyeScience is a privately held company that develops and markets the most complete, physician-created, clinically proven vitamins and supplements. EyeScience's products, developed by ophthalmologists, scientists and nutritionists, offer the most innovative, science-based supplements available on the market.

For convenience and increased patient compliance, our formulas can be sold directly through eye care professionals or nationwide at any CVS Pharmacy. For more information, contact EyeScience at 877-EYE-VITA, (877)-393-8482 or visit www.eyescience.com

EyeScience® and the EyeScience logo are trademarks or registered trademarks of EyeScience Labs, Inc. in the United States and certain other countries. Other trademarks and registered trademarks are property of their respective owners.

SOURCE EyeScience