July 28, 2011

Enhancing Welfare in Livestock Production Explored by Industry Leaders at 2nd Annual Novus University Day

ST. LOUIS, July 28, 2011 /PRNewswire/ -- Novus International, Inc. hosted its second annual Novus University Day, focused on Fostering Welfare in Livestock Production, on July 26, 2011 in St. Louis.

The day-long event, attended by Novus employees from around the world, industry experts and Novus affiliates, friends and families, provided a neutral forum for six nationally recognized experts to discuss the innovative solutions being developed by academia and industry to address the issues and public perceptions about the handling and treatment of livestock by today's producers.

The event also included a private screening of the EMMY Award-winning HBO film Temple Grandin, followed by a panel discussion led by Dr. Temple Grandin.

Distinguished presenters and panelists at Novus University Day included:

  • Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist at the University of California-Davis, who provided an overview of animal welfare issues and solutions industry-wide;
  • Dr. Temple Grandin, Professor of Animal Science at Colorado State University, who discussed a practical approach to improving animal welfare;
  • Kathi Brock, Director of Strategic Partnerships at the American Humane Association, who discussed the dynamic of third party animal welfare audits;
  • Dr. John McGlone, Professor of Animal Science at Texas Tech University, who provided an overview of innovations in husbandry and transportation to improve pig welfare;
  • Dr. Lindsey Hulbert, Post-Doctoral Scholar in Animal Sciences at University of California-Davis, whose presentation titled One Size Solution Doesn't Fit All reviewed housing developments in poultry and calves; and,
  • Dr. Michael Siemens, Leader-Animal Welfare and Husbandry at Cargill, who discussed the trends to enhance animal welfare at the beef packing plant level.

Dr. Giovanni Gasperoni, Chief Administrative and Strategy Officer for Novus, moderated the presentations.

"Our industry raises livestock for our society's use, which makes it important to handle production in ways that does not cause these animals additional stress," said Dr. Temple Grandin, who is also a leading international authority in animal handling. "In this country, the livestock industry follows the production methodology wishes of retailers, who in turn reflect the overall desires of end food consumers."

"Novus is proud to have had such an esteemed group of industry leaders participate in this event to share their authoritative views on livestock production," said Dr. Gasperoni. "It was an honor for all involved to meet Dr. Grandin and to learn more about her story, which is truly inspirational. Her impact on animal welfare in the livestock industry has been significant and moved us forward in many ways."

Dr. Temple Grandin is a world-famous animal scientist and autism self-advocate - and one of TIME magazine's '100 Most Influential People' in 2010. Her life story of overcoming educational, social and professional roadblocks to create a behavioral tool that revolutionized the cattle industry is portrayed in the film Temple Grandin.

Dr. Grandin is a designer of livestock handling facilities. She was the first to identify cattle "flight zones" and design curved chute and race systems, thus reducing handling-stress for animals worldwide. Over 50% of cattle in North America are handled at meat packing plants that utilize Dr. Grandin's signature center-track restrainer system.

"The livestock industry faces great challenge, promise and responsibility," said Thad Simons, President and CEO of Novus. "This event provided a neutral forum for dialogue about emerging issues in animal welfare. Our goal was to encourage discussion from varying points of view in a professional setting where we can learn from one another. We are all responsible for helping the livestock industry move forward together."

About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in more than 90 countries around the world. An industry leader in animal nutrition and health, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA(TM)MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus(TM) (www.arenus.com) is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets.. Stratum(TM) Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com). Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.

SOURCE Novus International, Inc.