August 1, 2011

Media Event Alert: Alameda County Medical Center to Hold Walk and Rally to Promote Breastfeeding This Thursday at Noon

OAKLAND, Calif., Aug. 1, 2011 /PRNewswire/ --

                      Please include this event in your daybooks/
    Editors:          community calendars and
                     please cover the event.

    Event Date:      August 4, 2011

    When:            Thursday, August 4th - noon to 2 p.m.

                      More than 200 women, children and supporters of
                      family health will walk and rally in support of
                      breastfeeding and healthy practices for mothers
    What:             and children.

                      The walk begins and ends at Frank Ogawa Plaza in
                      downtown Oakland near the corner of 14th and
    Where:            Broadway.

                      The first week of August is World Breastfeeding
                      Week, an event promoting awareness of the
                      importance of breast milk for infants as well as
                      education for moms and children from low-income
    Why:              communities.

                      Sponsored and organized by the Alameda County
                      Medical Center in collaboration with Women,
                      Infants & Children; the Alameda County
                      Breastfeeding Coalition; and Alameda County
    Who:              First Five, a child health advocacy group.

                      Alameda Supervisor Keith Carson will present a
                      proclamation and discuss the U.S. Surgeon
                      General's call to action regarding the
    What else:        importance of breastfeeding.

                      Community organizations will be on hand to
                      deliver information and answer questions from
                      rally attendees. There will also be:

                                                         -- Free food.
                                               -- A raffle for prizes.
                       -- Free tee-shirts for the first 200 attendees.
                                      -- A children's "Tot Trot" race.

                      Access to Michele Bunker-Alberts, FNP-BC, IBCLC
                      and a Family Nurse Practitioner. Michele is
                      Lactation Coordinator for the Alameda County
                      Medical Center and ACMC's resident expert in
                      breastfeeding. She is a vocal advocate for
                      breastfeeding and women's health in low-income
                      communities served by ACMC which typically have
    Interviews:       low rates of breastfeeding among mothers.

    Pictures:        -  Young mothers with happy children
                                            -  Local elected officials
                             -  Opportunities for on-camera and on-air
                            interviews with an expert on nutrition and

                      World Breastfeeding Week in Oakland will also
                      include a free seminar sponsored by Alameda
                      County Medical Center on local strategies to
                      increase breastfeeding and health equity in the
                      African American Community tomorrow, Tuesday,
                      August 2, 2011 from 1 p.m. to 5 p.m. at Niles
    Free Seminar:     Hall in Preservation Park in Oakland.

SOURCE Alameda County Medical Center