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Protect-A-Bed® Launches Back-to-School Sweepstakes

August 9, 2011

CHICAGO, Aug. 9, 2011 /PRNewswire/ – Protect-A-Bed®, the leading provider of bedding protection products, is continuing their mission to ensure that people of all ages benefit from the qualities of a healthy sleep zone. In honor of back-to-school season, Protect-A-Bed is launching the Healthy Sleep Zone Back to School Sweepstake. Participants can enter directly on Protect-A-Bed’s website by clicking the “back to school” button on the left.

(Photo: http://photos.prnewswire.com/prnh/20110809/CL48935)

During the weekly giveaways, consumers will have the chance to win a variety of Protect-A-Bed products by visiting the website and filling out a simple online form. Giveaways will take place on the following Fridays: August 12, 19 & 26 and September 2 and will focus on the Student Bedding Protection Kit specifically for students living in college dorms to help fight potential bed bug infestations.

Mattress encasements, like those found in the Student Bedding Protection Kit, are recognized as one of the most important parts of a proactive plan to address bed bug infestations by entomologists and pest control professionals. Mattress encasements are helpful in the early detection of bed bugs because they make the signs of an infestation readily identifiable while protecting the mattress.

Products like mattress encasements have become particularly important in the college setting, as the numbers of high profile college dorm infestations continue to appear in the news.

“Whenever you have a large number of people coming from a variety of places to a single residential building, you have a bed bug risk,” said Protect-A-Bed CEO James Bell. “Colleges are certainly vulnerable thanks to the sheer number of people they house. Bed bugs have been found in large urban universities and small rural colleges. No institution of higher learning is immune.”

Mattress encasements make the telltale signs of bed bug infestation visible, as bed bug fecal spotting appears vividly on the white fabric. Also, mattress encasements eliminate the hiding places bed bugs typically find within the seams of a mattress. In addition to making the signs of an infestation noticeable, a properly installed mattress encasement will prevent the mattress from having to be discarded in the event that bed bugs are found.

After installing the bedding protection kit, Bell encourages the following three-step process for inspecting a dorm room frequently throughout the course of the school year:

1. Encasements restrict the movement of bed bugs into the mattress. Bed bugs are restricted to the encasement surface where they can easily be detected. Look for fecal spotting and blood spots on the white encasement.

2. Pull the bed frame away from the wall and inspect all corners. Because the bed frame moves less than the mattress, bed bugs often hide there.

3. Inspect all other upholstered items in the dorm room, including chairs and couches – check seams and look under cushions.

“As the number of bed bug infestations at colleges continues to rise, students are increasingly affected by infestations in dormitories and need to understand how to inspect a room and how to protect themselves,” Bell said. “Our Student Bedding Protection Kit offers everything a student needs to protect their bedding from bed bugs, while offering additional benefits like protection against liquids, dust mites, and other allergens.”

Protect-A-Bed’s Student Bedding Protection Kit features three products that offer bedding protection against bed bugs: Protect-A-Bed’s Twin XL AllerZip® Mattress Encasement, Protect-A-Bed Mattress Protector, and Protect-A-Bed’s Pillow Protector.

The Protect-A-Bed Student Bedding Protection Kit does more than assist in bed bug management. Many dorm mattresses have been slept on by multiple people, are filled with dust mites and other allergens, and have stains from bodily fluids and other liquids. Mattress protection creates a layer between students and what’s lurking in their mattresses, to create a more hygienic sleep environment. Furthermore, mattress protection will prevent additional damage to the mattress in the event of an accident. Student-caused damage to a mattress results in damage fees at many colleges and universities.

The Student Bedding Protection Kit costs $99.99, and more information is available at the Protect-A-Bed website at www.protectabed.com.

About Protect-A-Bed®

Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now selling in 30 countries for over 30 years, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while protecting the mattress warranty. The company developed the proprietary Miracle Membrane® and patented BugLock® with SecureSeal® and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration and have received the Good Housekeeping Seal. For more information, visit www.protectabed.com.

Media Contact:
Bridget Castellini
513.271.7222 ext 13
bcastellini@wordsworthweb.com

SOURCE Protect-A-Bed


Source: newswire



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