Lorel Partners with Magee Rehabilitation Hospital

August 10, 2011

Leveraging mobile technology to engage more with their patients, caregivers and physicians.

King of Prussia, PA (PRWEB) August 09, 2011

Lorel Marketing Group (Lorel), a full-service marketing agency, today announced the successful mobile website launch for their client, Magee Rehabilitation Hospital (Magee).

Magee Rehabilitation Hospital’s mobile website is developed with a consistent, navigable user interface that is designed to deliver extensive information to the fingertips of patients, caregivers, healthcare providers and other mobile users who are seeking to learn more about Magee Rehabilitation Hospital. Integrated with Magee’s existing website, their online content and creative branding elements are dynamically rendered directly and synchronously to the mobile website ““ requiring the management of only one set of fundamental, online resources.

The Magee mobile website provides valuable information to patients and caregivers going to, or currently at the hospital. Mobile users are able to search visitor information, comprehensive caregiver and patient materials, as well as available rehabilitation programs and doctors. Mobile users are also able to receive guided GPS locations to each of their outpatient and inpatient sites. The Magee mobile website allows mobile users to navigate instinctively throughout the site, quickly accessing and obtaining the information they need.

A recent report from eMarketer, “Mobile Users Expand Their Search Habits,” stresses the growing importance for local businesses to leverage mobile to connect with geographically proximate consumers. “With 33% of all mobile users accessing local content, and 87% of that group GPS-capable, location-based targeting and local search opportunities can help marketers reach customers at a moment of need””and convenience.”

“We are very excited about the launch of our new mobile website. Lorel did a fantastic job of listening to what we wanted, and incorporated that into a mobile site that is integrated with our existing site,” says Hank Skoczen, Director of Marketing and PR. Magee Rehabilitation Hospital.

“Lorel is excited to partner with Magee and helping to support Magee’s business objectives,” says Sebastian Pistritto, President. Lorel Marketing Group. “Mobile websites are allowing organizations like Magee to immediately engage their patients by taking advantage of mobile device capabilities such as the “Ëœclick-to-call’ and driving directions features.”

The Magee mobile site is fully equipped with a content management system, which allows for dynamic, simultaneous updating between both their traditional website and their mobile site. This provides a streamline method of managing both websites with a single tool.

The Magee mobile website offers a range of customized, practical features to support their visitors’, patients’ and caregivers’ needs within a convenient, mobile environment.

Lorel develops mobile friendly websites that are optimized to run seamlessly within all mobile phones containing an HTML-based web browser. With a consistent user interface, the mobile user can easily navigate across multiple mobile devices and display screen sizes without the hassle of zooming and shifting the screen. The Magee mobile site allows users to quickly and easily browse and view a wide spectrum of hospital information such as programs, doctors and events. Lorel also integrates a Mobile GPS Locator within Magee’s mobile site, allowing users to enter a zip code, or city and state to find the various outpatient and inpatient hospital sites, as well as receive point-by-point driving directions.

In addition, Lorel incorporates a newsletter sign up form, allowing users to enter their email address and receive Magee’s weekly newsletter; as well as social sharing tools to enable mobile site visitors to view Magee’s various social media site profiles.

To learn more about the Magee’s mobile website and Lorel’s mobile website platform, visit http://www.lorel.com/mobilesites or contact Sarah Throne at 610-337-2343 or email sthrone(at)lorel(dot)com.

Magee Rehabilitation Hospital, founded in 1958, is a 96-bed specialty medical rehabilitation hospital providing physical and cognitive rehabilitation services. Magee’s flagship facility is located in Center City Philadelphia. In addition to the main campus that offers comprehensive services for spinal cord injury, brain injury, stroke, orthopedic replacement, amputation, pain management and work injury, Magee provides an expanding out-patient network serving the surrounding communities. In 1985, Magee’s brain injury rehabilitation program became the first in the nation to be accredited by the Commission on the Accreditation of Rehabilitation Facilities. Magee partnered with Jefferson Hospital to create one of the nation’s 14 federally designated centers for spinal cord injury rehabilitation. Magee has been rated one of America’s leading rehabilitation hospitals by U.S. News&World Report. Magee provides treatment to more than 5,000 individuals annually. Magee is authorized to treat wounded military personnel returning from war. Magee is not an Obligated Group Affiliate.

Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading brands within the lifestyle, retail and healthcare industries. Lorel specializes in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel’s client work has been recognized by various organizations and competitions such as the Summit International Awards, The Association of Marketing and Communications Professionals, The Creativity International Awards and the Healthcare Advertising Awards, among others.

Visit Lorel Marketing Group in King of Prussia, PA, or online at http://www.lorel.com. To contact Lorel, email info(at)lorel(dot)com or call 610.337.2343


For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/8/prweb8700454.htm

Source: prweb

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