Access Communications Inc. Named Managed Market Agency of Record for Lyrica(R) (Pregabalin) Capsules CV
Posted on: Monday, 22 August 2005, 09:01 CDT
BERKELEY HEIGHTS, N.J., Aug. 22 /PRNewswire/ -- Access Communications Inc. has been awarded managed market agency of record for Lyrica(R) (pregabalin) capsules CV, a significant medical advance marketed by Pfizer Inc. for the treatment of adult onset seizures and pain caused by diabetic peripheral neuropathy and postherpetic neuralgia. Access will work with Pfizer to build Lyrica educational initiatives that bring the brand's unique qualities to multifaceted audiences, namely managed healthcare, Fortune 500 employers and labor unions.
"We are honored by the opportunity to partner with pharmaceutical leader Pfizer for the pioneering introduction of Lyrica in multiple therapeutic categories," said Michael Mitrow Jr., President of Access Communications. "We bring to the table vast expertise and unparalleled successes in developing platforms for education, promotion and market analytics within the managed market environment. The Lyrica brand support further enables us to grow our client portfolio by offering distinctive solutions in today's ever-changing healthcare arena."
About Lyrica(R) (pregabalin) capsules CV
In June 2005, Lyrica, marketed by Pfizer Inc., was approved by the Food and Drug Administration (FDA) for the treatment of partial onset seizures in adults. Lyrica is also the first and only FDA-approved treatment for both painful diabetic peripheral neuropathy and postherpetic neuralgia, two of the most common neuropathic pain conditions. Lyrica will be available in pharmacies in the near future.
About Access Communications, Inc.
Access Communications, Inc., named in 2003 as one of Inc. 500's fastest-growing, privately owned companies in America, is a leading, full-service healthcare communications agency serving the healthcare industry. Since 1997, Access has created successful partnerships with managed healthcare, labor union, Fortune 500, pharmaceutical, biotechnology and retail trade clients. Access Communications provides strategic labor union, employer, and managed market programs. The company has two divisions: StrataMed, which provides custom CME services for physician and non-physician audiences to strengthen disease education; and MedAccess, our signature promotional education division. Access Communications is headquartered in Berkeley Heights, New Jersey, with offices in Chicago and La Jolla, California. To learn more about Access, please visit our Web site at http://www.acinj.com/.
Access Communications Inc.
CONTACT: Kristen Supchak of Access Communications Inc., +1-908-508-6700
Web site: http://www.acinj.com/
Source: PRNewswire
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