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Bright Beginnings(TM) PreNatal Bar Makes It Easy for On-The-Go Women to Absorb Calcium and Other Essential Vitamins

Posted on: Wednesday, 31 August 2005, 12:01 CDT

GORDONSVILLE, Va., Aug. 31 /PRNewswire/ -- PBM Pharmaceuticals, Inc., offers the only prescription prenatal food bar on the market that makes it easy for women who are expecting, nursing, or of childbearing age to take and absorb the essential vitamins they need. Bright Beginnings(TM) PreNatal Bar is the only appetizing alternative to hard-to-swallow prenatal pills that provides prescription-strength folic acid and the full recommended daily calcium requirement during pregnancy.

"Because this prenatal supplement is a chewable food bar, it provides better absorption of critical vitamins and minerals expecting and nursing mothers require for their infants," said Dr. Barbara Levine, Director, Associate Professor of Nutrition in Medicine, Weill Medical College of Cornell University. "Bright Beginnings PreNatal Bar is the only prenatal supplement physicians may prescribe that contains oligosaccharides, a soluble fiber clinically proven to increase calcium absorption."

"We formulated our PreNatal Bar with on-the-go moms in mind," added Jack Schramm, EVP of PBM Pharmaceuticals. "Now working women can start the day eating a bar or snacking on their vitamins instead of struggling with prenatal pills that often make them feel sick."

Maintaining ideal nutritional levels throughout pregnancy is crucial to ensuring that mothers and their infants are as healthy as possible. Pregnant women who eat a healthy diet containing adequate levels of folic acid may reduce their risk of having a child with a brain or spinal cord defect.

Now one bar a day makes it easy to maintain recommended levels of important nutrients like calcium, folic acid, and vitamin D before, during, and after pregnancy. Each delicious PreNatal Bar delivers 100% daily value of 17 vitamins and minerals, including 1,300 mg of calcium, 1 mg of folic acid, and 45 mg of choline.

Bright Beginnings PreNatal Bar comes in cranberry granola flavor and is now available for physician prescribing at http://www.drugstore.com/. The PreNatal Bar is also available over-the-counter in chocolate nut chew and apple yogurt flavors. For more information, visit http://www.brightbeginnings.com/.

PBM Pharmaceuticals (http://www.pbmpharmaceuticals.com/) is privately owned and based in Gordonsville, Virginia. The PBM family of companies (http://www.pbmproducts.com/) consists of PBM Products, PBM Nutritionals, PBM Pharmaceuticals, and PBM International.

CONTACT: Joe Shields, Director of Public Relations of PBM Pharmaceuticals, +1-800-959-2066 ext. 131, or jshields@pbmproducts.com

PBM Pharmaceuticals, Inc.

CONTACT: Joe Shields, Director of Public Relations of PBMPharmaceuticals, +1-800-959-2066 ext. 131, or jshields@pbmproducts.com

Web site: http://www.pbmpharmaceuticals.com/http://www.pbmproducts.com/http://www.brightbeginnings.com/http://www.drugstore.com/


Source: PRNewswire

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