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USA TODAY to Expand Health Coverage

Posted on: Tuesday, 6 September 2005, 09:01 CDT

MCLEAN, Va., Sept. 6 /PRNewswire/ -- Beginning Monday, September 12th, USA TODAY will expand its health coverage with the A Better Life: Health page devoted exclusively to health topics. Every Monday, the page will deliver timely, practical and accessible health news -- from diet and nutrition to cancer and heart disease.

A Better Life: Health will include a new consumer health column that will address topics of personal interest to our readers. Readers will be offered the opportunity to ask questions and express their concerns in the column.

The expanded health coverage will also include new quarterly in-depth special reports covering such topics as heart health, allergies, arthritis, and colds and flu. The first quarterly feature will run in January and focus on heart health.

"Health is one of our major coverage areas and one of increasing critical importance to our readers. We decided it was time to anchor our coverage on a specific day so that readers would always know where to find the information they need. We'll still be covering breaking health news and delivering strong news and enterprise throughout the week," says Susan Weiss, managing editor/Life, USA TODAY.

Advertisements supporting this effort will appear in Advertising Age, ADWEEK, BRANDWEEK, MEDIAWEEK, MedAdNews, and PharmaLive for the next two weeks.

Advertising units are available on the page opposite USA TODAY's A Better Life: Health page. Half page or full page advertisements in black and white or four color are available. For additional information, please visit betterlifehealth.usatoday.com.

USA TODAY is the nation's top-selling newspaper. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. . USA TODAY also publishes USA TODAY Sports Weekly, a magazine for pro baseball and football enthusiasts; and USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day.

USA TODAY

CONTACT: Steve Anderson, Director, Communications, +1-703-854-5872,sanderson@usatoday.com; or Heidi Henderson, Manager, Media Relations,+1-703-854-5304, hhenderson@usatoday.com, both of USA TODAY

Web site: betterlifehealth.usatoday.com

Source: PRNewswire

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