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'We Like Your Attitude': Blue Cross Sponsors Member Recognition Week

Posted on: Thursday, 8 September 2005, 18:00 CDT

EAGAN, Minn., Sept. 8 /PRNewswire/ -- Blue Cross and Blue Shield of Minnesota, in conjunction with 600 fitness centers across the state, will sponsor a Blue Cross and Blue Shield member recognition week Sept. 12-18 to recognize and congratulate participants of the BluePrint for Health(R) Fitness Discounts program.

The BluePrint for Health(R) Fitness Discounts program launched Jan. 1, 2005, and offers up to a $20 per month fitness center credit for participants who work out at a participating club at least eight days per month. The program is available for fully insured Blue Cross members and members of self- insured groups who purchase the program. More than 45,000 members have enrolled in the program and 30,000 members continue to meet the requirement to receive the credit.

"We're excited about the level of success the fitness discounts program has had thus far," said Dr. Sanne Magnan, vice president and medical director of consumer health at Blue Cross. "Our members are making a commitment to engaging in physical activity and making a positive impact on their overall health -- demonstrating another way Blue Cross is making a healthy difference in people's lives."

Participating fitness centers, including Northwest Athletic Club, Calhoun Beach Club, Flagship Athletic Club, YMCA, Life Time Fitness, Snap, select Gold's locations, participating Curves and nearly 300 independently owned clubs that belong to the Minnesota Independent Health Club Association, will be running a variety of promotions during the week. Select facilities will provide member recognition via newsletters and club bulletin boards; other events include providing perks such as free guest passes, giveaways and health screenings. Blue Cross acknowledges those who keep their commitment to exercising with the theme "We Like Your Attitude."

The Blue Cross member recognition week coincides with Healthy Aging month, sponsored by the National Wellness Institute, which promotes regular physical activity and good nutrition as contributors to healthier aging. The Fitness Discounts program seeks to encourage routine physical activity by allowing members to choose a fitness activity that satisfies their own personal needs and preferences, with options ranging from yoga or aerobics to running and weight-lifting.

"The variety and diversity of our participating centers allows our members to best satisfy their areas of interest and importance. That may mean a pick- up basketball game for one member or a step or yoga class for another member," said Kris Koehler, market planning consultant for Blue Cross. "Our goal is to entice members to increase and maintain physical activity, which addresses the mind, body and spirit, and directly impacts our members, their families, employer groups and society."

Contact a health club in your community to see if they are participating in the program. Visit http://www.bluecrossmn.com/fitnessdiscounts for more information.

Blue Cross and Blue Shield of Minnesota, with headquarters in the St. Paul suburb of Eagan, was chartered in 1933 as Minnesota's first health plan and continues to carry out its charter mission today: to promote a wider, more economical and timely availability of health services for the people of Minnesota. A not-for-profit, taxable organization, Blue Cross is the largest health plan based in Minnesota, covering 2.6 million members in Minnesota and nationally through its health plans or plans administered by its affiliated companies. Blue Cross and Blue Shield of Minnesota is an independent licensee of the Blue Cross and Blue Shield Association, headquartered in Chicago. Go to http://www.bluecrossmn.com/ to learn more about Blue Cross and Blue Shield of Minnesota.

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Blue Cross and Blue Shield of Minnesota

CONTACT: Brooke Baxley, +1-651-662-1443, or Joel Swanson,+1-651-662-2882, both of Blue Cross and Blue Shield of Minnesota

Web site: http://www.bluecrossmn.com/http://www.bluecrossmn.com/fitnessdiscounts

Source: PRNewswire

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