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Health Monitor Network Launches Educate to Help Pharmaceutical Companies

Posted on: Wednesday, 14 September 2005, 12:00 CDT

Health monitor Network, one of the nation's leading multimedia consumer health/patient education publishing companies, unveiled its new Educate program today at the Pharmaceutical Marketing Congress in Philadelphia. A direct response to the recently issued DTC guidelines issued by the Pharmaceutical Research and Manufacturers Association of America (PhRMA), Educate includes a range of educational materials, compliance tools, and information deliverable to patients and physicians in print, electronic, and web formats.

"The Health monitor publishing model--to provide targeted health and product information for patients and physicians-- coupled with our in-depth knowledge of the pharmaceutical industry, enabled us to effectively and quickly address the new DTC guidelines and create the Educate program," commented Eric Jensen, publisher and president. "As the largest 'point-of-care' network, we feel Health monitor is the perfect conduit to help pharmaceutical companies educate patients about diseases, conditions, and treatment options and physicians about drug information, risks, and safety, as well as new products and indications."

Health monitor Network's ten publications are distributed in 65,000 physician offices and reach more than 40 million patients, 200,000 physicians, and tens of thousands of nurse practitioners, physician assistants, and diabetes educators. Editions include the bi-monthlies Health monitor (general health), Diabetes Health monitor, Heart Care Health monitor, Allergies & Asthma Health monitor, and Arthritis Health monitor. Its quarterly publications include Living with Cancer Health monitor, Dermatology Health monitor, Digestion & Diet Health monitor, and Health monitor en Espanol (general health). The company also publishes Pediatrics Health monitor (a bi-annual) and Medical Updates for physicians.

"As a facilitator of dialogue between patients and their physicians, Health monitor Network is well positioned to take an active role in helping pharmaceutical companies support the new PhRMA guidelines. The new Educate program focuses on education, awareness, compliance, appropriate care, and the encouragement of patients and physicians to speak to each other about all of these important issues," commented Senior Vice President Ken Freirich.

About Health monitor Network

Health monitor Network is one of the nation's leading multimedia consumer health/patient education publishing companies. The companies' ten publications are distributed in physician offices around the country to promote and support a continuing educational dialogue between patients and their doctors. Editions include the bi-monthlies Health monitor (general health), Diabetes Health monitor, Heart Care Health monitor, Allergies & Asthma Health monitor, and Arthritis Health monitor. Its quarterly publications include Living with Cancer Health monitor, Dermatology Health monitor, Digestion & Diet Health monitor, and Health monitor en Espanol (general health). The company also publishes Pediatrics Health monitor (a bi-annual), Medical Updates for physicians, and custom patient-education materials for its clients.

Health monitor is the largest requested and targeted point-of-care network in the U.S., reaching more than 40 million patients/caregivers six times a year with a network circulation of more than 4 million. Its publications are distributed to more than 65,000 physician offices, with pass-along to more than 200,000 physicians and specialists, as well as tens of thousands nurse practitioners and physician assistants. Each magazine is peer reviewed by an editorial board of physicians and leading medical associations for medical accuracy. Moreover, every publication is personalized and lists the name, address, and phone number of each recipient physician/health professional.

Recently, two Health monitor magazines were named as "recommended reading" by the medical advisory board of Real Simple magazine, the leading lifestyle magazine read by millions of women. Diabetes Health monitor and Heart Care Health monitor were singled out alongside Mayo Clinic Women's Healthsource, The Johns Hopkins Medical Letter, Health After 50, and Harvard Women's Health Watch as newsletters that are accurate, authoritative, objective, comprehensive, timely, and practical.

Source: Business Wire

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