• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Health Monitor Network Taps Industry Veteran Ken Freirich to Help Guide Next Growth Phase

Posted on: Wednesday, 14 September 2005, 12:00 CDT

Health monitor Network, one of the nation's leading multimedia consumer health/patient education publishing companies that distributes its ten publications and other products in physician offices, has hired Ken Freirich to help guide the company through its next growth phase. The announcement was made today at the Pharmaceutical Marketing Congress.

Freirich most recently was CEO of TransLocal Health Corporation, a leading multimedia health information provider to the pharmaceutical and healthcare industries. Previously, he was President of InteliHealth, initially a joint venture between Aetna U.S. Healthcare and Johns Hopkins, a leading consumer and professional health information, technology and commerce provider. Freirich was also an executive with Thomson/Medical Economics and the Founder and Publisher of The Collegian Magazine. He attended Skidmore College and completed an Executive MBA Certificate program at Columbia University Graduate School of Business, through the Thomson Information Publishing Management Development program.

Health monitor has experienced strong growth across all of its marketing and advertising programs in 2005. Publisher and President Eric Jensen comments, "Our success has been the result of delivering highly targeted and efficient campaigns for pharmaceutical companies that have produced a consistently positive ROI. We will continue to grow our network and be the dominant player in the marketplace."

This growth and market leadership has led to the hiring of industry veteran Freirich. Jensen continues, "We have ambitious growth plans and have tapped Ken to be the 'rocket engine' for Health monitor. Ken is a seasoned entrepreneurial and corporate executive with significant domestic and international multimedia publishing, Internet, and technology experience. We are thrilled and excited that Ken has joined us as Senior Vice President."

According to Freirich, "I spent a lot of time in the marketplace looking for companies that were well positioned for explosive growth, particularly in light of changing dynamics in the pharmaceutical industry. Health monitor Network has the key ingredients and platform. With 65,000 requested physician offices that reach more than 200,000 physicians, tens of thousands of health professionals and 40 million patients every two months, we have a lot to work with. Health monitor Network is a first class organization and I am looking forward to helping the company achieve its growth objectives".

In the past, Freirich has built and run multimedia companies that have targeted both patients/consumers and physicians and developed relationships and worked with some of the leading academic medical institutions in the world, such as Johns Hopkins and Harvard Medical School. Moreover, Ken has worked closely with the pharmaceutical industry at a senior level for the past 15 years.

Health monitor Network takes an innovative approach to marketing that goes above and beyond traditional media campaigns. Currently Health monitor publishes condition-specific guides, produces custom publications distributed to high-prescribing physicians, develops educational cover wraps, new product launch campaigns, sampling programs, and leverages their opt-in database of more than 1 million patients for direct marketing and web-based programs.

About Health monitor Network

Health monitor Network is one of the nation's leading multimedia consumer health/patient education publishing companies. The companies' ten publications are distributed in physician offices around the country to promote and support a continuing educational dialogue between patients and their doctors. Editions include the bi-monthlies Health monitor (general health), Diabetes Health monitor, Heart Care Health monitor, Allergies & Asthma Health monitor, and Arthritis Health monitor. Its quarterly publications include Living with Cancer Health monitor, Dermatology Health monitor, Digestion & Diet Health monitor, and Health monitor en Espanol (general health). The company also publishes Pediatrics Health monitor (a bi-annual), Medical Updates for physicians, and custom patient-education materials for its clients.

Health monitor is the largest requested and targeted point-of-care network in the U.S., reaching more than 40 million patients/caregivers six times a year with a network circulation of more than 4 million. Its publications are distributed to more than 65,000 physician offices, with pass-along to more than 200,000 physicians and specialists, as well as tens of thousands nurse practitioners and physician assistants. Each magazine is peer reviewed by an editorial board of physicians and leading medical associations for medical accuracy. Moreover, every publication is personalized and lists the name, address, and phone number of each recipient physician/health professional.

Recently, two Health monitor magazines were named as "recommended reading" by the medical advisory board of Real Simple magazine, the leading lifestyle magazine read by millions of women. Diabetes Health monitor and Heart Care Health monitor were singled out alongside Mayo Clinic Women's Healthsource, The Johns Hopkins Medical Letter, Health After 50, and Harvard Women's Health Watch as newsletters that are accurate, authoritative, objective, comprehensive, timely, and practical.

Source: Business Wire

More News in this Category