Tender Corp. & AdventureÂ® Medical Kits Sponsor Extreme Weather Chasers TornadoVideos.Net
Companies to donate Easy Care First Aid Kits, QuikClot® & Natrapel® 8 hour to Hurricane & Tornado Victims
Littleton, NH (PRWEB) August 26, 2011
Tender Corp., a leading developer of first aid kits and emergency survival gear, today announced its sponsorship of TornadoVideos.Net. (TVN), the worldÃ¢s preeminent storm chasing team.
The sponsorship will see Tender Corp. and its outdoor division Adventure® Medical Kits (AMK) outfit TVNÃ¢s principal members Ã¢“ who also star in Discovery ChannelÃ¢s Storm Chasers Ã¢“ with Easy Care and Mountain Series first aid kits, DEET-free insect repellent Natrapel® 8 hour, bite and sting treatment AfterBite®, and QuikClot®, a hemostatic bandage designed to stop traumatic bleeding in minutes.
Dedicated to the study of how extreme weather systems evolve, the TVN team travels the globe in The Dominator, its custom designed storm-ready vehicle, looking for and documenting tornadoes, hurricanes and tropical storms. TVNÃ¢s jaw-dropping, up-close video footage of the tornadoes that tore through the Southern and Midwestern states this spring became the go-to visuals news outlets relied on in covering this yearÃ¢s tornado season, the most active and destructive of the last 75 years.
Ã¢Å“WeÃ¢re excited about partnering with the premier name in medical kits and survival gear,Ã¢ said meteorologist and TVN member, Reed Timmer. Ã¢Å“Having these products on hand will provide the team with some added peace of mind and allow us to focus more fully on our work.Ã¢
For Tender Corp., sponsoring TVN is consistent with the companyÃ¢s ongoing efforts to help storm victims and to educate the public on the importance of preparing for natural and manmade disasters.
Ã¢Å“WeÃ¢re honored we can support Reed and the TVN team and the important research theyÃ¢re conducting in trying to understand how storms function,Ã¢ said Frank Meyer, TenderÃ¢s Chief Marketing Officer. Ã¢Å“The knowledge they glean from their work could very well help save lives in the future.Ã¢
In addition to the sponsorship, over the next two years, Tender Corp. will also donate thousands of units of first aid and emergency gear — including Easy Care kits, Natrapel® 8 hour insect repellent, AfterBite® bite and sting treatments and QuikClot® — to the TVN team to distribute to storm victims who have been injured or displaced by a major tornado or hurricane.
Said Timmer, Ã¢Å“Because we track the storms so closely, we often reach a town thatÃ¢s been hit by a tornado or hurricane before first responders do, which is the reason why we always chase with a trained medical professional. By having the Tender and AMK products with us to hand out, we can help people who are in dire need of aid right away.Ã¢
Designed by an ER doctor, TenderÃ¢s line of Easy Care first aid kits organizes hospital quality medications and wound care materials into clearly labeled injury-specific pockets. Each pocket features instructions printed directly on the exterior that explain how to treat a specific injury or ailment, making it easy for someone to administer treatment even if they have no prior first aid training. A First Aid Guide, also included in the kit, expands on the content of the pocket instructions, offering additional information on diagnosing and treating minor to more serious injuries and ailments.
The TVN team will begin distributing the Easy Care kits and other first aid products as early as this month, as it prepares to track any major hurricanes, including Hurricane Irene, which meteorologists are predicting could hammer much of the East Coast this weekend. So far, weather forecasters have predicted 16 named storms in the Atlantic this year, with five likely to develop into major hurricanes.*
TornadoVideos.Net is a network of storm chasers specializing in extreme weather research and broadcast weather video. Led by meteorologist and PhD candidate Reed Timmer of Discovery Channel’s Storm Chasers, the team’s recent projects focus on sampling the turbulent core-flow region of tornadoes from the safety of their specially-designed armored research vehicle, affectionately known as The Dominator. Using customized radar and an elaborate meteorological probe cannon system attached to the vehicle, the team has been able to collect unprecedented vertical and horizontal wind data from inside nearly a dozen tornadoes. TVNÃ¢s goal is to use this data, which it has been collecting since 2009, to help engineers design structures that can better withstand tornadic winds. TVN is also the premier source for extreme weather footage, serving major news networks and broadcast television productions worldwide.
About Tender Corp.
Tender Corporation, a leading developer of skincare and first aid products designed for active lifestyles, is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. Currently, its products are distributed worldwide in over 40 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® — The Itch Eraser®, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits. Web: http://www.tendercorp.com
*Ã¢Experts predict a busy storm seasonÃ¢ Ã¢“ Gainesville.com May 27, 2011 — http://www.gainesville.com/article/20110527/ARTICLES/110529557/-1/search10?Title=Experts-predict-a-busy-storm-season
Source: Tender Corp.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/8/prweb8751410.htm