Last updated on April 23, 2014 at 13:11 EDT

enLiven Yogurt Sponsors “Back to School Grocery Giveaway” to Keep Parents and Kids Eating Healthy Foods this Fall

September 1, 2011

CLEVELAND, Sept. 1, 2011 /PRNewswire/ — enLiven yogurt (www.enlivenyogurt.com), the new low-cost and tasty probiotic yogurt available exclusively in Walmart, is helping parents and kids eat healthier foods as they go back to school with a “Grocery Giveaway” in September. By simply liking enLiven on Facebook or following it on Twitter, U.S. residents have an opportunity to win a $100 Walmart grocery gift card each Wednesday in September.

Earlier this year Walmart unveiled a comprehensive effort to provide its customers with healthier and more affordable food choices. This program builds on the success of the First Lady’s “Let’s Move” campaign to make healthy choices more convenient and affordable for families and is consistent with Walmart’s commitment to lead on social issues that matter to its customers. The makers of enLiven yogurt support Walmart in this effort.

Made by Ganeden, the nation’s leading distributor of over-the-counter probiotic products, enLiven yogurt is 99 percent fat-free, low in sodium and contains beneficial GanedenBC30 probiotics which offer significant amounts of live and active cultures to help support digestive and immune health. Low-fat enLiven yogurt is available in peach, vanilla, blueberry and strawberry and has no artificial flavors or coloring.

Winners of enLiven yogurt’s “Back to School Grocery Giveaway” will be announced on September 7, 14, 21 and 28, 2011 from qualified online entries (one winner each Wednesday, four in total), and enLiven will highlight winners on www.enlivenyogurt.com as well as on Facebook, www.facebook.com/enlivenyogurt.

enLiven’s “Back to School Grocery Giveaway” is open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Complete giveaway terms and conditions are available on enLiven’s website.

For more information about enLiven yogurt, visit enlivenyogurt.com.

About Ganeden, makers of enLiven yogurt

Founded in 1997 and based in Cleveland, Ohio, Ganeden Biotech, Inc. is the maker of enLiven yogurt, sold exclusively at Walmart, and licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications. GanedenBC30 (Bacillus coagulans GBI-30, 6086) is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient and can be found in over 50 functional foods, including offerings from Red Mango Yogurt, Naked Pizza, and Bigelow Teas. For more information on GanedenBC30 or licensing opportunities, visit ganedenlabs.com.

Media Contact:
Kristin Treat, PR Manager

SOURCE Ganeden Biotech, Inc.

Source: PR Newswire