Astellas Selects Veeva CRM for European-Wide Deployments

BARCELONA, Spain, September 7, 2011 /PRNewswire/ –

Veeva Celebrates 100th Customer Globally

Veeva Systems announced today that Astellas Pharma Europe Ltd., European
subsidiary of Astellas Pharma Inc., has chosen Veeva CRM as its European CRM
standard for 2,000 users in more than 20 countries. Looking for a pioneering
CRM solution to support its new and developing commercial model in Europe,
Astellas conducted an exhaustive review process, evaluating both current and
future product offerings from every major CRM vendor in the industry.

“Winning in today’s challenging European pharmaceutical environment
requires a fundamentally different commercial approach. To support our new
commercial model, we wanted a CRM solution that was truly pan-European,
future-proof, and agile enough to grow with our organisational needs. Veeva
CRM was the only solution to meet all these business requirements,”
commented Wim Kockelkoren, senior vice president EMEA Commercial
Effectiveness and CEE Region, Astellas Pharma Europe.

Peter Hurst, vice president ISS, Astellas Pharma Europe, added, “We
selected Veeva CRM because of its multi-tenant SaaS architecture, lower and
transparent costs, and flexibility. We are very excited to bring Veeva on
board as one of our significant IT solution partners.”

Veeva Systems has rapidly become a leading provider of Pharma CRM
solutions globally and welcomes Astellas as the company’s 100th customer.
With offices worldwide and more than 200 dedicated employees, Veeva’s growth
is evidence of the pharmaceutical industry’s broad adoption of cloud
technologies.

“Astellas is already a valued Veeva customer in the United States, and
we are delighted to extend this partnership throughout Europe,” said Dan
Goldsmith, general manager, Veeva Europe. “Our European organisation and
solutions have been designed to serve the needs of our customers at a
regional and local level. We believe this approach will help drive tangible
commercial success for Astellas in Europe,” Goldsmith concluded.

About Astellas Pharma Europe Ltd.

Astellas Pharma Europe Ltd., located in the UK, is a European subsidiary
of Tokyo-based Astellas Pharma Inc. Astellas is a pharmaceutical company
dedicated to improving the health of people around the world through the
provision of innovative and reliable pharmaceuticals. The organisation is
committed to becoming a global company by combining outstanding R&D and
marketing capabilities and continuing to grow in the world pharmaceutical
market. Astellas Pharma Europe Ltd. is responsible for 21 affiliate offices
located across Europe, the Middle East and Africa, an R&D site, and three
manufacturing plants. The company employs approximately 4000 staff across
these regions. For more information about Astellas Pharma Europe, please
visit http://www.astellas.eu.

About Veeva CRM
The Veeva CRM suite of applications, comprised of VBioPharma, iRep, VMobile,
and VInsights, is the pharmaceutical and biotechnology industry’s leading
cloud-based CRM solution. In addition, iRep has quickly become the
industry’s choice for closed loop marketing on the iPad. Only Veeva CRM
accommodates the unique needs of multiple commercial teams in a single
solution, improving user adoption and sales effectiveness, while reducing
cost and complexity. Veeva CRM is now the foundation on which the
pharmaceutical industry is innovating its sales and marketing models for the
future.

About Veeva Systems
Veeva Systems is the leader in cloud-based solutions for the global life
sciences industry. Committed to innovation, product excellence, and customer
success, Veeva has over 100 customers, ranging from the world’s largest
pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a
privately held company headquartered in the San Francisco Bay Area, with
offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo. For
more information, visit http://www.veevasystems.com.

Copyright (c) 2011 Veeva Systems. All rights reserved. Veeva and the
Veeva logo are registered trademarks of Veeva Systems. Veeva Systems owns
other registered and unregistered trademarks. Other names used herein may be
trademarks of their respective owners.

        Media Contact
        Selma Nawaz
        European Marketing Director
        Veeva Systems
        +34-93-1870200
        selma.nawaz@veevasystems.com

SOURCE Veeva Systems