$1.6 Billion Dental Hygiene Market Fueled by Teeth Whitening and Digital Cavity Detection Sales from Discus Dental, Ultradent, Kavo
Professional Teeth Whitening Becoming Most-Popular Dental Treatment
VANCOUVER, Sept. 7, 2011 /PRNewswire/ – According to a new report series by
iData Research (www.idataresearch.net), the leading global authority in dental market research, the U.S.
Dental Hygiene and Oral Care market, which includes instruments and
consumables used in the office setting, recovered from the economic
recession in 2010 to reach over $1.6 billion. By 2017, the market will
reach over $2 billion driven by the rapidly-growing digital
caries/cavity detection, professional teeth whitening and fluoride
varnish segments. In the U.S., dental caries/cavities affect more than
95% of the adult population.
“Sales of specialized light-emitting diode (LED) and fluorescence
laser-based digital caries detection devices, which enhance the ability
to detect dental decay with greater accuracy and specificity, is
driving dental hygiene market growth,” says Dr. Kamran Zamanian, CEO of
iData. “In 2010, this market grew almost 30% led by Acteon, Air
Techniques and Kavo.”
The report also states that the professional teeth whitening segment is
expected to see strong growth through 2017, due to increased sales of
professional take-home whitening systems, in which dentists fabricate
custom trays for use at home. These products are considered more
convenient and preferred by dentist and patients. In 2010, Discus
Dental, Ultradent and SDI led this market.
“The professional fluoride market will be another area of strong sales
growth, reaching double-digit rates by 2017,” says Dr. Zamanian. “This
segment is being driven by sales of fluoride varnishes, which is
growing in popularity among dentists and patients due to the products
mild taste, easy application, reduced risk of over-ingestion, its
ability to treat tooth hypersensitivity and a shorter treatment time.
3M ESPE dominates this market, however smaller competitors such as
Varnish America have released lower-priced varnishes that have received
For more information, register free at:
iData’s 2-report series on the U.S. and European “Markets for Dental
Hygiene and Oral Care 2011″ covers: dental handpieces, scalers, lasers,
prophylaxis angles and pastes, oral irrigators, dental-guards and more.
About iData Research
iData Research (www.idataresearch.net/idata/discoveridata.php) is an international market research and consulting group focused on
providing market intelligence for dental and medical device companies.
iData covers research in: dental implants, equipment, BGS, prosthetics
SOURCE iData Research Inc.