“ID the V(TM)” Hits 25,000 Just Weeks After Launch
LYNCHBURG, Va., Sept. 7, 2011 /PRNewswire/ — On the heels of its new campaign launch in July, leading feminine hygiene products manufacturer Summer’s EveÃ‚® (www.summerseve.com) reports that ID the V(TM) (www.idthev.com) – an online body awareness quiz the brand created to help educate the nearly 70 percent of women who could not correctly identify five major parts of the female genitalia in a recent survey – hit a milestone this week, with 25,000 people correctly completing the quiz. In honor of the milestone, $25,000 will be donated to the national girls’ advocacy organization and Summer’s Eve partner, i am that girl (www.iamthatgirl.com), $1 for each quiz taken.
“I couldn’t be more ecstatic to have reached our goal of 25,000 quizzes correctly completed!” said Alexis Jones, founder of i am that girl. “It’s such an honor to be involved with a brand as devoted to their audience as Summer’s Eve, and so many girls will benefit from their generous donation to i am that girl. It takes real guts to create a savvy, progressive campaign devoted to educating girls in the 21st century, and Summer’s Eve is helping to lead the way within the world of women’s empowerment.”
Interestingly enough, of the 25,000 quiz-takers, almost 40 percent had to take the quiz two or more times to correctly “ID the V,” and nearly 50 percent got it right the first time – a clear indication that ID the V is reaching women and helping to educate them about their anatomy.
“Last summer, women told us they were ready to start having frank conversations about the female anatomy. ID the V developed quite naturally from that insight – like anything, the more you know about it the more comfortably you can talk about it,” said Angela Bryant, director of U.S. marketing, feminine care for Summer’s Eve. “We’re excited for the enthusiastic response ID the V has already received. We hope it will continue to inspire more women to know and love their bodies and in turn, feel more comfortable talking about a subject that was so hush-hush.”
ID the V can be found at www.idthev.com and www.summerseve.com. Summer’s Eve hopes women will continue to share ID the V on their blogs, Facebook, and Twitter pages, and challenge their family and friends to take the quiz too.
About Summer’s EveÃ‚®
Summer’s EveÃ‚® is made by Fleet Laboratories, Inc., a global manufacturer of pharmaceutical, OTC, and cosmetic products. Now the number-one brand in feminine hygiene, Summer’s Eve has evolved to offer a complete line of external cleansing and freshening products such as Summer’s Eve Cleansing Wash and Cleansing Cloths, to fit within a woman’s lifestyle.
SOURCE Summer’s Eve