Yakult to Increase Probiotic Awareness and Understanding at the 2011 American Dietetics Annual Conference
TORRANCE, Calif., Sept. 7, 2011 /PRNewswire/ — Probiotics company Yakult U.S.A. Inc. marks its fourth consecutive year showcasing its namesake probiotic drink and its ground-breaking research at the nation’s largest annual gathering of dietitians. The American Dietetic Association’s 2011 Food and Nutrition Conference & Expo (ADA FNCE) in San Diego will attract an estimated 10,000 dietitians from around the country and each will have the opportunity to meet with Yakult representatives (Booth #521) and learn about the gold-standard clinical trials supporting the company’s proprietary probiotic strain, Lactobacillus casei Shirota. Also in store for the event is a special book signing by Jo Ann Hattner, MPH, RD, author of “Gut Insight” and a fun photo opportunity with Yakult’s life-sized bottle mascot, “Ken”.
Yakult is a delicious citrus-tasting cultured dairy beverage that contains around 8 billion L.casei Shirota probiotic strains per 2.7oz bottle. With more than 120 clinical trials, this strain is one of the most clinically studied in the world. Product samples, free trial coupons and literature material will be available at the Yakult booth (#521) during Exhibit Hall Hours September 25th-27th. The light-hearted photo opp with Yakult’s mascot will take place on Sunday, September 25 from 11:30am – 1:30pm and Yakult will recognize a “Fan of the Day” throughout the show.
Jo Ann Hattner’s signing of “Gut Insight” – a renowned probiotics and prebiotics book – will take place at the booth (#521) on Monday, September 26 from 12:00 – 1:30pm with 300 complimentary copies available on a first-come basis. Hattner has served as guest speaker for several probiotic seminars throughout the country.
“Our high-level participation in the 2011 FNCE show represents our company’s continued dedication to advancing probiotic knowledge among health practitioners,” says Lauren Weidelman, Yakult’s corporate communications manager. “We are excited to talk probiotic ‘shop’ and share useful probiotic resources for all of FNCE attendees.”
In May, Yakult launched www.yakultusadietitians.com, the premier probiotic resource for dietitians, which features dozens of free probiotic podcasts, a dietitian’s forum and downloadable patient and practitioner materials.
Yakult U.S.A. Inc., a subsidiary of Tokyo-based Yakult Honsha Co., Ltd., is headquartered in Torrance, CA. It supports Yakult’s business in the United States and Canada. Yakult was originally produced by microbiologist Dr. Minoru Shirota in 1935 in Japan. Scientists all over the world continue to confirm and expand knowledge regarding the benefits of probiotics and Yakult. Yakult Honsha Co., Ltd. was established in Japan in 1955 and is regarded as the world’s pioneer of probiotics. For more information, visit www.yakultusadietitians.com.
SOURCE Yakult U.S.A. Inc.