Last updated on April 24, 2014 at 17:35 EDT

Pharco Pharma NV/SA Leverages Advantages of Cloud Computing With the Implementation of Veeva CRM

September 14, 2011

BARCELONA, September 14, 2011 /PRNewswire/ –

Pharco Pharma NV/SA, a rapidly growing pharmaceutical company
specialising in prescribed, OTC medications (OTX) and food supplements, has
implemented Veeva CRM to support its salesforce in Belgium. Pharco required
an affordable and intuitive Customer Relationship Management (CRM)
application that was both pharma-specific and easily adaptable. The company
turned to Veeva CRM, the leading cloud-based solution for the global pharma
and biotech industry.

Pharco selected Veeva CRM after years of frustration with less than
ideal solutions. In fact, in 2007, dissatisfied with the high cost,
rigidity, and poor adoption of its existing automated CRM solution, the
company made the bold move to abandon it and revert to “pen and paper.”
Always regarded as a temporary solution, the manual system could not provide
management with visibility into the effectiveness of the salesforce, nor was
it practical given the company’s rapid growth.

“Knowing the perils of selecting the wrong partner, we were especially
diligent in our search,” noted Karel Goderis, managing director for Pharco.
“We were looking for a cloud-based CRM solution, designed for pharma, that
would be simple to use, cost effective, and flexible enough to grow along
with our organisation. Veeva was the only solution that met our criteria in

“Veeva CRM has already proven that it can sustain our annual growth rate
of 40 percent, it has been nimble and fast to implement, and has spared us
the expense of installing and managing onsite IT infrastructure,” continued

Veeva Systems has rapidly become the leading provider of Pharma CRM
solutions globally. Cloud-based, Veeva CRM requires no hardware or software
to purchase, scale or maintain. In addition, all Veeva customers benefit
from free, automatic upgrades so users are always on the most up-to-date
version of the software and benefit from the very latest compliance changes
and system enhancements. Changes can be made to the system instantly without
user retraining or additional third-party costs.

Goderis concluded, “Since our implementation of Veeva CRM, we’ve seen
significant improvements including: increased field force efficiency, easier
tracking of rep activity, and improved customer targeting.”

About Pharco Pharma NV/SA

Pharco is a publicly listed company (PHAR:BB) specialising in prescribed
food supplements. Since 2001 Pharco has developed and marketed products in
Belgium and a number of other European countries. For more information
please visit via http://www.pharco.be.

About Veeva CRM

The Veeva CRM suite of applications, comprised of VBioPharma, iRep,
VMobile, and VInsights, is the pharmaceutical and biotechnology industry’s
leading cloud-based CRM solution. In addition, iRep has quickly become the
industry’s choice for closed loop marketing on the iPad. Only Veeva CRM
accommodates the unique needs of multiple commercial teams in a single
solution, improving user adoption and sales effectiveness, while reducing
cost and complexity. Veeva CRM is now the foundation on which the
pharmaceutical industry is innovating its sales and marketing models for the

About Veeva Systems

Veeva Systems is the leader in cloud-based solutions for the global life
sciences industry. Committed to innovation, product excellence, and customer
success, Veeva has over 100 customers, ranging from the world’s largest
pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a
privately held company headquartered in the San Francisco Bay Area, with
offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo. For
more information, visit http://www.veevasystems.com.

Copyright (c) 2011 Veeva Systems. All rights reserved. Veeva and the
Veeva logo are registered trademarks of Veeva Systems. Veeva Systems owns
other registered and unregistered trademarks. Other names used herein may be
trademarks of their respective owners.

        Media Contact
        Selma Nawaz
        European Marketing Director
        Veeva Systems

SOURCE Veeva Systems

Source: PR Newswire