Life Time Fitness and Destiny Health Partner to Bring Health and Fitness Benefits, Incentives to Vitality Members
Posted on: Wednesday, 19 October 2005, 12:00 CDT
EDEN PRAIRIE, Minn., and CHICAGO, Oct. 19 /PRNewswire/ -- Life Time Fitness , a national operator of distinctive and large health and fitness centers, and Destiny Health, a pioneer in the field of consumer- directed healthcare, today announced a partnership that will offer members of The Destiny Health Plan(TM) membership dues rebates at Life Time Fitness centers.
Vitality is a wellness program embedded into The Destiny Health Plan that rewards members for leading healthier lifestyles. Under the partnership, plan members who exercise at a Life Time Fitness center at least 48 times per year will receive up to a 100% rebate from Destiny Health on monthly Life Time Fitness center membership dues based upon the member's Vitality status (Bronze, Silver, Gold or Platinum). Additionally, plan members may take advantage of a free, comprehensive personal fitness assessment, an individualized health and wellness action plan, and other Life Time Fitness education, exercise and nutrition services and products.
"We are excited to join forces with Life Time Fitness, a category redefining leader in the health and fitness industry," said Destiny Health CEO J. Scott Spiker. "The Destiny Health Plan is built around the idea that healthier lifestyles and choices lead to greater wellness and, as a result, lower healthcare costs. Our Vitality program is at the core of our health plan and a key element in helping make wellness and healthy lifestyles easier to achieve for our members. With their unique, resort-like centers, and individualized health and fitness programming for the entire family, Life Time Fitness brings a wide range of valuable, new services to our members."
"We are pleased to partner with Destiny Health in providing members with convenient access to the tools that allow them to establish, enhance or renew their commitment to health and fitness," said Glen Gunderson, vice president, Business-to-Business. "Our state-of-the-art centers and comprehensive health, fitness and wellness services and products are uniquely designed to allow individuals to achieve a healthy and active way of life, consistent with Destiny Health's mission."
About Destiny Health
Destiny Health's innovative consumer-directed health plan is designed to make people healthier and enhance and protect their lives, by balancing comprehensive health insurance coverage with incentives that motivate active participation in healthcare and rewards member behavior change necessary for a healthier lifestyle. Destiny Health's consumer-focused strategy is modeled after its parent company, Discovery, an international life and health insurance company that has successfully enrolled over 1.8 million members in its medical plan since 1992. Combined, Destiny Health and Discovery are the largest providers of consumer-directed healthcare in the world. For more information visit http://www.destinyhealth.com/ . The Destiny Health Plan is currently marketed by The Guardian Life Insurance Company of America in Illinois, Virginia, Washington, D.C. and Maryland. It is also available in Massachusetts through a partnership with Tufts Health Plans and in Wisconsin through affiliated insurance brokers.
About Life Time Fitness, Inc.
Life Time Fitness, Inc. operates distinctive and large sports and athletic, professional fitness, family recreation and resort/spa centers. As of September 13, 2005, the Company operated 44 centers in eight states, including Arizona, Illinois, Indiana, Michigan, Minnesota, Ohio, Texas and Virginia. The Company also provides consumers with personal training consultation, full-service spas and cafes, corporate wellness programs, health and nutrition education, the healthy lifestyle magazine - Experience Life, athletic events, and nutritional products and supplements. Life Time Fitness is headquartered in Eden Prairie, Minnesota (http://www.lifetimefitness.com/ ). LIFE TIME FITNESS, the LIFE TIME FITNESS logo, and EXPERIENCE LIFE are registered trademarks of Life Time Fitness, Inc. All other trademarks or registered trademarks are the property of their respective owners.
Destiny Health; Life Time Fitness
CONTACT: Eileen Rochford, +1-773-463-4212,eileenr@theharbingergroup.com , or Patty Peterson, +1-630-590-4237,ppeterson@destinyhealth.com , both for Destiny Health; or Jason Thunstrom,+1-952-229-7435, jthunstrom@lifetimefitness.com , or Kent Wipf,+1-952-229-7211 kwipf@lifetimefitness.com , both of Life Time Fitness
Web site: http://www.destinyhealth.com/http://www.lifetimefitness.com/
Source: PRNewswire
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