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AMA Houston Highlights Hispanic Healthcare Marketing; Seminar Scheduled for Thursday, November 10

Posted on: Monday, 31 October 2005, 12:01 CST

The American Marketing Association (Houston Chapter) Healthcare and Hispanic Special Interest Groups have joined together to host "From Insights to Opportunities: Transforming Hispanic Cultural Insights into Healthcare Revenues," scheduled for Thursday, November 10, 2005.

David Morse, President and CEO of New American Dimensions (www.newamericandimensions.com), will share key insights into the Hispanic consumer segment and discuss in detail what every marketer and business decision maker should know, including:

-- Demographics of the Hispanic population in Houston, growth

rate, purchasing power, general purchasing patterns,

healthcare purchasing patterns/needs;

-- How skills in cultural competency will unlock marketing

opportunities in the healthcare and medical market; and

-- Background on overall trends in healthcare compared to

healthcare purchasing patterns in general from the Hispanic

insured consumer/patient.

Interested parties are urged to register early. Seating is limited. WHAT: "From Insights to Opportunities: Transforming Hispanic Cultural Insights into Healthcare Revenues" Marketing Seminar WHEN: Thursday, November 10 8:00 - 8:30 AM registration/continental breakfast 8:30 - 10:00 AM program WHERE: Trevisio Restaurant & Conference (Texas Medical Center) 6550 Bertner, Houston, TX 77039 COST: Pre-paid registration: $25 members; $45 non-members; $18 students Day of event: $35 members; $55 non-members. Walk-ins will be accepted based on space availability only. RSVP deadline: Tuesday, November 8, 5:00 p.m. or when maximum occupancy is reached.

Advance reservations can be made online at www.amahouston.org. Walk-ins will not be assured seating. No-shows will be billed for this event. Please RSVP by 5 p.m. on November 8.

For more information and registrations, please visit www.regonline.com/84595.

For more information on this event, please contact Lee Hayden at leehayden@yahoo.com.

Special thanks to Trevisio Restaurant (www.trevisiorestaurant.com) for hosting this seminar.

The Houston chapter of the American Marketing Association has over 700 members and is Houston's largest and oldest marketing professional services organization. For scheduled luncheons, meetings and membership information, please visit www.amahouston.org

Source: Business Wire

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