November 8, 2005
ABC Launches Anti-Smoking Ad Campaign
By Paul J. Gough
NEW YORK (Hollywood Reporter) - It isn't just ABC News that's being enlisted in the battle against smoking and lung cancer in the Quit to Live series, which began airing this month on "World News Tonight."
"World News Tonight" launched Quit to Live in part as a response to the death of longtime anchor Peter Jennings, who succumbed to lung cancer in August. That sparked an interest on the part of "World News Tonight" and ABC News to launch an anti-smoking public-service campaign that includes information on how to stop smoking and the treatment and prevention of lung cancer, as well as its toll on the public health system.
The Quit to Live campaign runs through November, Lung Cancer Awareness Month, on a number of ABC News platforms including "World News Tonight," "Good Morning America," ABCNews.com and ABC News Radio. It's in partnership with the Centers for Disease Control and Prevention, the National Cancer Institute and the North American Quitline Consortium.