The Work Group, Inc., Names New Head for West Coast Office
Posted on: Tuesday, 8 November 2005, 09:01 CST
The Work Group, Inc., today announced that Mr. Chuck Appleby has been selected to head the company's West Coast office. He will report to the President Mitch Work.
Mr. Appleby is a 20 year veteran of the healthcare technology industry where he has served as a marketing and media consultant, corporate executive and journalist. He has held a variety of executive positions including Editor of the Scottsdale Institute's Information Edge, Director of Media Relations for First Consulting Group, Senior Editor at Healthweek, Editor of the Healthcare Intranet Report, and Senior Editor at Information Week.
In addition, Chuck has been a contributing writer to many healthcare technology publications including Managed Care, Health Forum Journal, Biotechnology HEALTHCARE, Hospitals and Health Networks, Trustee magazine, and Most Wired Online.
"We are pleased to have an accomplished professional of Chuck's caliber to join our company. He will be an invaluable resource to head our West Coast office where he will focus on both business development and delivery of marketing and public relations projects for our healthcare technology clients," according to Mitch Work, President of The Work Group, Inc.
"With the national focus on patient safety, efficiency and interoperability in healthcare, a huge upswing in IT investment is occurring," said Mr. Appleby. "Companies and organizations that want to achieve visibility in this space will need veteran insight and guidance to become part of the national discussion. I'm excited to join Mitch and The Work Group in providing that kind of service to companies with great stories to tell."
Mr. Appleby will be based in Benicia, California and will assume his duties effective today.
About The Work Group, Inc.
The Work Group is a healthcare technology consultancy that helps healthcare technology organizations develop effective solutions in the areas of strategic marketing, sales, and public relations.
Source: Business Wire
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