Blue Cross Adds Drug Plan to Links
Posted on: Monday, 21 November 2005, 03:02 CST
By PHIL GALEWITZ Palm Beach Post Staff Writer
While the world's best women's golfers did battle at the ADT Championship at Trump International this week, Blue Cross and Blue Shield of Florida was working just off the first tee to get a leg up in the competition among Medicare prescription drug plans.
The Blue Cross and Blue Shield Fan Pavilion was situated between the practice putting green and driving range. Just inside the large white tent, Blue Cross was pitching its Medicare drug plans with the help of insurance agents, marketing officials, a nurse and even a former LPGA professional golfer. The nurse was doing free blood- pressure screenings and Maria Marino was giving visitors a free golf swing analysis. The Jacksonville-based health-care company, which is Florida's largest health insurer, also handed out free suntan lotion and bottled water.
Blue Cross is one of 16 companies in Florida selling the new Medicare prescription drug plans, the biggest change to Medicare since the program's inception 40 years ago. Enrollment began Tuesday and the prescription plans take effect Jan. 1. Other plans are being offered here by larger insurers such as Humana, UnitedHealthcare and Aetna.
"We're definitely hearing a lot about how seniors are confused," said Susan Walker, a Blue Cross team leader working in the tent on Friday.
The ADT Championship is the fourth golf tournament that Blue Cross has sponsored in the past two months. The reason is simple: Nearly all of the thousands of volunteers at the golf events and many of the fans are retirees.
"The exposure here is fantastic," said Jeff Warnack, a Blue Cross marketing communications official. "This is sort of a once in a lifetime opportunity."
More than 3,000 seniors stopped by the Blue Cross booth on the first day of the four-day ADT Championship on Thursday.
phil_galewitz@pbpost.com
Source: Palm Beach Post
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