Commercial Weight Loss Programs Need to Innovate Their Programs and Reinvent Themselves to Cope With Increasing Competition
Posted on: Wednesday, 11 January 2006, 09:00 CST
Research and Markets (http://www.researchandmarkets.com/reports/c30651) has announced the addition of Commercial Weight Loss Programs in the United States to their offering.
The commercial weight loss program market faces pressure from a variety of sources. Fad diets, like the low-carb craze, took a toll on the market. The softened economy of 2001 and 2002 had an impact on pricier weight loss programs, as consumers avoided financial commitments and dieted on their own with newer online models growing faster than center-based models.
Women and Baby Boomers are the primary consumer of commercial weight loss programs. However, men and Hispanics also have weight issues that need to be addressed, creating an opportunity for commercial weight loss programs to develop tailored programs for these groups. Hispanics will prefer programs in Spanish and with awareness of Hispanic culture and cuisine. To be successful at attracting a male market, weight loss programs should be designed with men's unique weight loss needs and concerns in mind.
In general, commercial weight loss programs need to innovate their programs and reinvent themselves in order to be viewed as fresh and interesting to a public overloaded with dieting options.
This report focuses on companies that provide supervised weight loss consulting and services for members, in both traditional and online settings. These services typically include counseling, support meetings or check-ins, and for some, daily shelf-stable meals and snacks. This report covers only those services where weight-loss assistance is the primary service.
Companies mentioned:
-- Weight Watchers
-- Jenny Craig
-- eDiets
For more information visit http://www.researchandmarkets.com/reports/c30651
Source: Business Wire
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