Wellmark Blue Cross & Blue Shield Selects A.D.A.M.'s Illustrated Family Health Guide
Posted on: Tuesday, 17 January 2006, 09:00 CST
A.D.A.M., Inc. (Nasdaq: ADAM), today announced that Wellmark Blue Cross Blue Shield will distribute A.D.A.M.'s Illustrated Family Health Guide to new members of Wellmark Health Plan of Iowa, Inc. The guide will serve as a resource for new health plan members and encourage them to become more informed healthcare consumers.
A.D.A.M.'s Illustrated Family Health Guide includes more than 350 pages of general medical information drawn from the latest medical studies. It addresses issues such as how to treat common health problems, build more effective relationships with physicians and maintain guidelines for staying healthy. The guide features hundreds of illustrations, charts, diagrams and checklists, giving readers the knowledge and tools required to better manage their family's health and well-being.
"We are pleased to provide Wellmark with our Illustrated Family Health Guide, which will be an invaluable tool in helping new members take a proactive role in their personal healthcare decisions," said Kevin S. Noland, A.D.A.M.'s president and chief executive officer. "With its selection of A.D.A.M., Wellmark acknowledges the value of education in achieving better health, and we are proud to play a part in helping consumers make more effective choices about everyday health concerns, from knowing when to see a physician to understanding guidelines for healthier living."
About A.D.A.M.
For more than a decade, A.D.A.M.'s unique, visually engaging health content, decision support tools and educational products have been helping millions of people "get smart" about their health and wellness. With one of the largest consumer-oriented medical information libraries in the world, A.D.A.M. markets its solutions to leading healthcare and pharmaceutical organizations, government, employers, and educational institutions. These innovative products empower consumers with the information they need to effectively participate in consumer directed health plans, make positive changes in behavior and improve overall health. To learn more about A.D.A.M., visit www.adam.com or call 1-800-408-ADAM.
Source: Business Wire
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