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Imerica Life and Health Insurance Company Announces the Appointment of 2 Seasoned Sales Executives for Expansion into the Illinois, Georgia and Alabama Markets

Posted on: Tuesday, 31 January 2006, 12:00 CST

TAMPA, Fla., Jan. 31 /PRNewswire/ -- Rod Farmer, CEO & President of Imerica Life and Health Insurance Company, today announced the appointment of 2 seasoned sales executives for the continuing expansion of its health insurance plans in the Illinois, Georgia and Alabama markets. Both Tom Cocagne (Illinois) and Bruno Guillemette (Georgia & Alabama) each bring well over 20 years of health insurance sales and marketing expertise to Imerica. In their new positions as Regional Vice Presidents of Sales, they will be responsible for recruiting and training independent agents and general agents, and for managing the Imerica sales efforts in their respective markets.

"Tom and Bruno both know how to successfully build an agent distribution network from the ground up. Their extensive health insurance product knowledge, sales know-how, and outstanding relationships with independent agents will enable our Company to expand rapidly in these markets," said Jeff Crippen, Chief Sales and Marketing Officer for Imerica Life and Health. "Bruno and Tom are outstanding professionals, and we could not be more fortunate to have them representing Imerica in these key markets."

Rod Farmer, CEO and President, stated, "Imerica's sole focus is marketing through agents and providing consumers with a competitive portfolio of high deductible insurance plans. Imerica's leading products are HSA qualifying plans. According to a recent survey published by America's Health Insurance Plans (AHIP) there are now over 3 million consumers enrolled in high- deductible/HSA plans, triple the number of the previous year. This bodes well for Imerica and its growing agent distribution system."

"Imerica presents a tremendous opportunity for me to grow the Illinois market," stated Cocagne. "Imerica's health plans, including the HSA plans are competitive in every way. My focus has always been developing and supporting the agency sales force, and I am confident that the Imerica plans and Agent Sales Support Team at Imerica will exceed everyone's expectations."

Prior to joining Imerica, Tom was Sales and Marketing Manager for HumanaOne, the individual product line for Humana, and managed its distribution system in the Ohio, Kentucky and Indiana markets. Mr Cocagne was with Fortis from 1986 to 2001, serving as District Sales Manager, and focusing on the recruitment and development of independent producers. Mr. Cocagne earned his B.S. Degree from Findlay University. He also holds his NASD Series 6, Series 26, Series 63, Series 65, Life and Health and Variable Annuities licenses.

"Imerica has a wonderful portfolio of HSA-qualifying and Preferred health insurance plans," stated Guillemette. "And most importantly, I know that our home office provides the best agency support in the industry. I look forward to the challenges ahead and to working with the very capable management team."

Prior to joining Imerica, Mr. Guillemette was President and Founder of Health Plan Solutions, launching Medicare Advantage products for Humana through independent brokers in Georgia. From 2003 to 2004, he served as Georgia/Tennessee Sales Manager for Humana and launched their individual products in those states. Between 2001 and 2003, he launched HealthMarket's small group products in Georgia and recruited over 300 brokers in the first 6 months. Between 1996 and 2001, Mr. Guillemette was consistently ranked as one of the top Regional Sales Managers for Unicare/Wellpoint in the United States, and launched the Unicare Individual and Small Group Health products in Georgia, recruiting over 700 brokers in his first year. Mr. Guillemette earned a Master's Degree from Webster University in St. Louis, MO and his Bachelor's Degree from Norwich University in Northfield, VT. He is a Registered Health Underwriter and a Member of the Atlanta Association of Health Underwriters.

About Imerica Life and Health

Imerica Life and Health is setting the new standard in the health insurance industry with a portfolio of major medical and HSA Qualified plans catering to individuals and families. Imerica leverages only the best technology to provide agents and customers a complete online application process with e-signatures, fast decision turnaround and real-time access to case information.

Imerica Life and Health is a wholly owned subsidiary of Imerica Financial Corporation, a holding company backed by Bain Capital. Imerica is headquartered in Tampa, FL., and is led by a seasoned team of industry veterans with over 200 years of combined experience. For more information about Imerica visit its website at http://www.imerica.com/ .

Imerica Life and Health Insurance Company Live Well. Buy Smart. Contact: Jennifer Watson Seitz SVP, Marketing and Communications 3501 East Frontage Road, Suite 300, Tampa, FL 33607 Tel: 813-313-4473 Fax: 813-287-1371 E-mail: jseitz@imerica.com

Imerica Life and Health Insurance Company

CONTACT: Jennifer Watson Seitz, SVP, Marketing and Communications,+1-813-313-4473, or fax, +1-813-287-1371, or jseitz@imerica.com

Web site: http://www.imerica.com/

Source: PRNewswire

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