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CareCounsel Adds Subimo's Health Management Tools to Healthcare Advocacy Program

Posted on: Tuesday, 7 February 2006, 12:00 CST

SAN RAFAEL, Calif., Feb. 7 /PRNewswire/ -- CareCounsel, LLC, the pioneer in employer-sponsored healthcare advocacy services, today announced a collaboration with Subimo, LLC, a Chicago-based firm and leading provider of web-based healthcare decision support tools.

Since 1997, CareCounsel has helped over 20,000 consumers more effectively negotiate the byzantine healthcare landscape. CareCounselors support employees, retirees and their families with choosing and using their health and ancillary health plans, selecting healthcare providers, resolving claim and billing problems, dealing with quality of care concerns and identifying health and disease-related resources.

"Now our CareCounselors can use Subimo's best-of-class decision support tools to help our members," said CareCounsel CEO Larry Gelb. "After personally assisting the employee with their immediate healthcare issue, we can direct the caller to pertinent web-based tools and then help them use the information as effective, competent healthcare consumers. For instance, employees who are diagnosed with a given condition will gain access to a series of structured questions to ask their doctor, enabling them to maximize the value of their visit."

Subimo's Healthcare Advisor(TM) lets consumers easily compare hospitals, understand various prescription drug alternatives, learn about treatment costs and options, and better participate in their care. Users can interactively research more than 30 conditions and 90 procedures and make realistic and economical decisions about hospitals, doctors, and treatment options based on the most relevant healthcare information in the industry.

"Reliable and meaningful healthcare information for consumers is Subimo's strength and central to our product suite," said Ann Mond Johnson, President of Subimo. "Consumer driven health continues to revolutionize the healthcare landscape. It's vital for consumers to have decision-support tools so they become pro-active decision makers in this new healthcare environment."

About CareCounsel

Headquartered in San Rafael, CA, CareCounsel, LLC has provided employer- sponsored health benefits advocacy services since 1997. CareCounsel offers outsourcing support to Human Resources staff by providing independent, consumer-driven health benefits advocacy for their employees and retirees. For more information, visit http://www.carecounsel.com/ or call 888-227-3334.

About Subimo

Headquartered in Chicago, IL, Subimo, LLC licenses a suite of decision tools which provide a unique combination of data, content and personalized, interactive models so consumers can easily select insurance coverage, fund their tax preferred accounts, determine costs for medical services, and select hospitals, drugs and physicians. Everyone saves money when consumers have better information and can make better choices. Nearly 60 million Americans have access to Subimo's tools through their insurance company or employer. For more information, visit http://www.subimo.com/ or call 888-SUBIMO-1.

Contact: CareCounsel Anki Andersson 415 472-2366 x 201, lgelb@CareCounsel.com

Subimo John Hallock, Schwartz Communications, Phone: 781-684-6590, JHallock@schwartz-pr.com

First Call Analyst: FCMN Contact:

CareCounsel, LLC

CONTACT: Anki Andersson of CareCounsel, +1-415-472-2366, ext. 201, orlgelb@CareCounsel.com; or John Hallock of Schwartz Communications,+1-781-684-6590 or JHallock@schwartz-pr.com, for Subimo

Web site: http://www.carecounsel.com/

Source: PRNewswire

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