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Five Key Trends in Kids Nutrition 2006

Posted on: Thursday, 9 February 2006, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c32303) has announced the addition of Five Key Trends in Kids Nutrition 2006 to their offering.

Two of the biggest strategic issues for the food and beverage industry, worldwide, are:

-- The problem of rising rates of obesity and overweight among children.

-- The still-untapped opportunity for the food industry to develop and market healthy kid-specific products that delivers real benefits.

Using real case studies from Europe and the US, and illustrated with an abundance of graphs, charts and full-colour product illustrations, we set out in a practical way the five key trends that will have the most impact in driving change and accelerating growth in the market for children's nutritional products and the strategies that companies can adopt to successfully respond to them.

Authored by Julian Mellentin - an acknowledged international expert on the business of food, nutrition and health - the insights have been derived from almost two years of dedicated research in the area, much of which has been in connection with our journal, Kids Nutrition Report - the only industry publication dedicated to this important area, and some of which has resulted arisen from work for our clients around the world.

These trends hold true not only for the year ahead but will continue to resonate for many years to come. Julian is also co-author, with Peter Wennstrom, of the highly successful Food & Health Marketing Handbook and also co-author of The Functional Foods Revolution, the first and only book about the business of functional foods, which is available in English and Japanese.

As the only research company in the world with a specific focus on kids nutrition we believe that we are better placed than anyone else to have an accurate view of what the key trends are and how companies can best profit from them.

A fundamental industry shift to put kids health at the heart of business is not a theoretical dream - we demonstrate that it is exactly what an increasing number of companies are doing and doing successfully. Those who don't run with this trend now will only find themselves forced into it by competitive forces and/or regulation within the coming years.

Contents Include:

-- 1. Introduction: Health is the future of the kids' food and beverage market

-- 2. Strategies in kids' nutrition - what can you do?

-- 3. Five Key Trends

-- Boxes

-- Photographs

-- Figures

For more information visit http://www.researchandmarkets.com/reports/c32303.

Source: Business Wire

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