Horizon Blue Cross Blue Shield of New Jersey Forms Alliance With the SilverSneakers(R) Fitness Program
Top-rated Managed Care Organization to offer nation’s leading exercise program for older adults to Medicare members
Horizon Blue Cross Blue Shield of New Jersey signed a two-year contract with Axia Health Management, the national company that developed and manages the SilverSneakers(R) Fitness Program. SilverSneakers, the nation’s leading exercise program designed exclusively for older adults, is available to Horizon’s Medicare Blue, Horizon Medicare Blue Plus, and Horizon Medicare Value Plus plans in 38 participating sites throughout New Jersey (see axiahealth.com for complete listing). Through this unique program, Horizon Blue Cross Blue Shield members will receive a free basic fitness center membership at participating fitness centers throughout New Jersey where they can enjoy specialized SilverSneakers classes taught by certified instructors focusing on improving strength, flexibility, balance and coordination.
“At Horizon Blue Cross Blue Shield of New Jersey, we are dedicated to keeping our Medicare Advantage members healthy and the SilverSneakers Fitness Program is a great way for them to keep physically fit,” said Keitha Lackey, director of consumer and commercial sales at Horizon Blue Cross Blue Shield of New Jersey. “Promoting exercise through programs like SilverSneakers is just one more way we are Making Healthcare Work for our members.”
In addition to classes, SilverSneakers participants can also enjoy other fitness center membership benefits, including use of each location’s exercise equipment (e.g., treadmills, exercise bikes, pool, etc.), weight training, circuit training, and other fitness offerings (e.g., aerobics, sauna, hot tub, social events).
“As the leading Medicare health plan in New Jersey, Horizon’s decision to offer the SilverSneakers Fitness Program further underscores their commitment to improve the health and well-being of their members,” said Robert Gottschalk, executive vice president of sales for Axia Health Management. “Horizon has empowered its members to take responsibility for their health by providing a program that allows older adults to maintain an active, independent lifestyle. We look forward to a long, successful partnership.”
About Axia Health Management
With an integrated suite of prevention programs, Axia Health Management is leading the way in preventive health care by incorporating personalized solutions that help healthy individuals stay healthy and improve the health of those already affected by disease or disability. This is accomplished through a high-touch delivery system of more than 10,000 fitness center locations, 4,000 Axia-certified health improvement instructors and more than 40,000 chiropractic and whole health network providers. The cornerstone of Axia’s suite of products is the SilverSneakers Fitness Program, a unique physical activity program offered to more than 2.4 million Medicare-eligible members in 46 states at more than 1,500 fitness centers and class sites. For more information, call 480-783-9555 or visit www.axiahealth.com.
About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, with headquarters in Newark, is New Jersey’s largest health insurer, providing coverage to more than 3.2 million people. Horizon BCBSNJ’s company Web site is located at www.HorizonBlue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross Blue Shield Association.