Blue Cross and Blue Shield of Florida Selects Sidney W. Morgan As Market President – West Florida

TAMPA, Fla., Feb. 14 /PRNewswire/ — Blue Cross and Blue Shield of Florida (BCBSF) today announced that Sidney (Sid) W. Morgan has been appointed market president – West Florida, effective immediately. Morgan currently serves as the vice president for the company’s Provider Services Organization.

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In his new role, Morgan will be responsible for Blue Cross and Blue Shield of Florida’s business operations in Hillsborough, Pasco, Pinellas, Hernando and many other western counties.

Morgan joined BCBSF in 2003 and has more than 19 years of experience in the health care industry in diverse settings that include hospitals, government health insurance programs and commercial HMO/PPO environments.

“In selecting Sid Morgan for this high-profile role, Blue Cross and Blue Shield of Florida was seeking a highly skilled individual who understood the multinational and diverse Tampa Bay marketplace,” said Nick Stam, senior vice president, Health Business and Association Affairs. “We look forward to working with Sid to build our brand in the Tampa Bay area and strategically position Blue Cross and Blue Shield of Florida for future growth and as a leader in the marketplace.”

Morgan holds a Bachelor of Arts in business administration financial accounting from National University, Westminster, CA. He is a veteran of the United States Navy.

Blue Cross and Blue Shield of Florida is a leader in Florida’s health industry. BCBSF and its subsidiaries serve more than 8.3 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at http://www.bcbsfl.com/ .

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Blue Cross and Blue Shield of Florida

CONTACT: Mark S. Wright, Blue Cross and Blue Shield of Florida,+1-904-905-6935, or cellular, +1-904-233-3481

Web site: http://www.bcbsfl.com/