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Last updated on February 14, 2012 at 1:08 EST

February is Children’s Dental Health Month: Brush Up & Smile With HealthSaver

February 17, 2006

NORWALK, Conn., Feb. 17 /PRNewswire/ — Since February is National Children’s Dental Health Month, an emerging health care discount service called HealthSaver can help you and your child brush up on a healthy smile without taking a bite our of your wallet.

The American Dental Association held the first national observance of Children’s Dental Health Day on Feb. 8, 1949. This single day observance became a week-long event in 1955. And in 1981, the program was extended to a month-long celebration known today as National Children’s Dental Health Month.

HealthSaver is joining in the fight against cavities and promoting the benefits of a healthy smile. HealthSaver offers its members discounts of 10 to 35 percent off usual and customary fees for dental care services at some 42,000 participating provider locations nationwide, including routine cleanings, X-rays, fillings, orthodontics, and even popular cosmetic dentistry procedures such as teeth whitening.

“Good dental health practices begin during childhood, and what better way to get your kids to brush-up on proper oral hygiene and combat tooth decay than during National Children’s Dental Health Month,” said HealthSaver Vice President Lorien Saumier. “The secrets to a lifelong bright smile start with the first tooth at an early age — habits that will improve their overall health.”

Despite recent improvements in dental care in the United States, tooth decay is still one of the most common childhood diseases, according to the ADA. It is five times as common as asthma in 5 – 17-year-olds, according to the association. And, it affects more than one fifth of American children aged 2-4, half of those aged 6-8 and nearly 60 percent of those aged 15, according to the National Center for Health Statistics.

Here are tips from the experts at HealthSaver, and recommendations from the American Academy of Pediatric Dentists and the American Dental Association:

   1. A Good Cleaning. Your child may think they’re old enough to brush their      own teeth, but until they reach the age of six, make sure to take      command and brush their teeth for them at least twice a day, using a      pea-sized amount of ADA-approved toothpaste. After age six, continue to      supervise brushing to make sure they reach every tooth and brush      properly. Tooth care starts with the first tooth — brush your baby’s      gums and emerging teeth gently after each feeding with a toothbrush      designed for infants and toddlers.    2. Visit your Dentist. Visit a dentist as soon as your baby’s first tooth      appears and no later than age one. Book routine visits for professional      cleanings and check-ups as recommended by your child’s dentist. Your      baby’s first teeth are beautiful and cavity free; regular visits can      help keep them that way and could save you a lot on dental care.    3. Drink Fluoridated Water.  Water fluoridation can prevent up to 40      percent of tooth decay. Drinking water with fluoride is still the      easiest and most effective way to fight tooth decay. If you’re among      the 40 percent of families without optimal levels of fluoridation in      your municipal tap or well water, talk to your dentist about      fluoridation options. If you prefer your kids drink bottled water, be      aware that not all waters contain optimal fluoride levels and make sure      it’s clearly labeled “with fluoride.”    4. Don’t Forget in Between.  A toothbrush can’t get into every nook and      cranny so it’s important to floss. You will have to floss for them;      it’s the only way to reach lingering food particles lurking between      your child’s teeth.    5. Eat Well. Make sure your child eats a balanced diet, stays hydrated,      and seeks healthy options for between-meal snacks. Do not put your      child to bed with a bottle containing anything but water, and encourage      use of a cup as their first birthday approaches.    About HealthSaver  

HealthSaver offers discounts of 20 percent on vision care, as well as discounts of 10 to 50 percent on prescriptions, 20 percent off complementary and alternative health care treatments and fitness club benefits at participating pharmacies and facilities. Members can also save from 5 to 50 percent off vitamins and supplements by mail. All discounts are based upon reasonable and customary costs or manufacturers suggested retail price (MSRP) and are only available from participating providers. HealthSaver is not an insurance product or service. More information about HealthSaver is available online at http://www.healthsaver.com/ or toll free by calling 1-800-7HEALTH (1- 800-743-2584). A one month trial membership in HealthSaver costs $1 and can be canceled anytime during the trial period. Unless the member calls to cancel during the trial, membership will be extended automatically and billed to a credit card number at the $149.99 annual fee. Members may call toll free to cancel at any time and receive a refund of the unused portion of their current year’s fee. HealthSaver is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe.

HealthSaver

CONTACT: Todd Smith, +1-615-764-2598, +1-615-202-7944 – Cell, or AndreaLindsley, +1-615-780-3315, +1-615-415-8886 – Cell

Web site: http://www.healthsaver.com/