• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

USHEALTH Group and Universal Marketing Announce National Marketing Agreement

Posted on: Thursday, 13 April 2006, 18:03 CDT

FORT WORTH, Texas, April 13 /PRNewswire/ -- USHEALTH Group, Inc. (USHEALTH Group), a subsidiary of Credit Suisse LLC, and Universal Marketing of America, Inc. (Universal Marketing) concluded negotiations today and finalized a national marketing agreement. Under this agreement, USHEALTH Group will provide Universal Marketing with a proprietary portfolio of health insurance products. In return, Universal Marketing has agreed to exclusively represent the insurance subsidiaries of USHEALTH Group in health insurance sales. The companies plan to commence joint marketing operations in July 2006.

Universal Marketing founder and CEO Gary Beck is a nationally recognized leader in health insurance marketing. With over thirty years of industry experience building highly successful career agency sales organizations and a strong team of Field Marketing Officers, Beck has built an agency force of over 2,000 agents at Universal Marketing.

Commenting on the marketing agreement, Beck said: "When looking for a new strategic partner, I needed a company with vision, leadership and a management team who understood my market, could meet my high service standards for our agents and customers and had the requisite product expertise to create a uniquely competitive product portfolio for my organization." Beck then concluded: "USHEALTH Group is that perfect partner. Not only did it meet or exceed every single requirement for my company, there was an added bonus of the creation of a unique long-term stock incentive plan for my organization."

Regarding the agreement with Universal Marketing, USHEALTH Group Chairman and CEO Ben Cutler stated that, "Under Beck's leadership, Universal Marketing has for years been a premier sales organization in our industry. It's taken Gary and me thirty years to finally put together a strategic partnership. I am extremely gratified that an organization of Universal Marketing's caliber will be representing USHEALTH Group's insurance subsidiaries in the marketplace. I look forward to a long and profitable relationship with Gary and his team."

Prior to joining USHEALTH Group as Chairman and CEO, Ben Cutler was the Chairman of Assurant Health (previously known as Fortis Health), one of the industry's largest individual health insurers. Cutler has held a number of key industry positions, having served as Vice-Chairman and Chairman of the Health Insurance Association of America (HIAA) and Co-Chairman of America's Health Insurance Plans (AHIP), and has been a pioneer in the development and the marketing of consumer choice health plans.

USHEALTH Group (based in Fort Worth, Texas) is an insurance holding company primarily focused on individual health insurance for self-employed individuals and small business owners. The Company's goal is to combine the talents of its employees and agents to market competitive and profitable insurance products and provide superior customer service in every aspect of operations. (http://www.ushealthgroup.com/ )

Universal Marketing of America (based in St. Peters, Missouri) has been a premier individual and association group health insurance marketing organization for over 15 years, averaging over one hundred million dollars in annualized premium sales.

USHEALTH Group, Inc.

CONTACT: Jim White, Vice President, Agency of USHEALTH Group, Inc.,+1-817-878-3439

Web site: http://www.ushealthgroup.com/

Source: PRNewswire

More News in this Category