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Online Sampling Program Draws Thousands of American Moms to Parent's Choice(R) ORGANIC Baby Formula

Posted on: Thursday, 13 April 2006, 18:03 CDT

GEORGIA, Vt., April 13 /PRNewswire/ -- When it comes to mothers, organic matters. Just this month, thousands of moms have visited http://www.parentschoiceformula.com/ to obtain samples of the newly-launched Parent's Choice(R) ORGANIC Infant Formula with DHA and ARA.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060314/DCTU039 )

Parent's Choice ORGANIC is the first and only organic baby formula of its kind to be distributed nationally. Available exclusively at Wal-Mart(R) locations across the United States, Parent's Choice ORGANIC is offered at a price that is less than national non-organic DHA brands.

Just today, Wal-Mart issued a press release highlighting its aggressive entry into the organic market for babies. To help with the effort, a unique, Internet sampling program is now underway enabling parent's to try a one-day supply of the value-priced organic baby formula.

The online sample is offered in a one-day, 4.2 ounce pouch that makes up to 32 ounces of formula. The strong response to this program and the increasing sales of the organic infant formula is proof that more moms than ever are interested in choosing organic options for their babies.

Parent's Choice ORGANIC is unique because it contains the vital nutrients DHA and ARA, fatty acids found naturally in mother's milk associated with infant brain and eye development. The groundbreaking baby formula is also produced without using pesticides, added growth hormones, or antibiotics.

"It seems prudent that parents would only want their children to move to a diet that contains fewer possible harmful elements," said Dr. Barbara Levine, director of the Nutrition Information Center and Associate Professor of Nutrition in Clinical Medicine at Weill College of Medicine of Cornell University. "I can see why many people are looking for naturally grown food products."

Like all infant formulas, Parent's Choice ORGANIC is nutritionally complete and meets the strict nutritional guidelines determined by the FDA. The formula is manufactured by PBM Nutritionals in the only ISO 9001:2000- certified, infant formula-manufacturing facility in the United States. Located in Georgia, Vermont, the facility has been manufacturing infant formulas for more than 20 years.

CONTACT: Joe Shields, Director of Public Relations, +1-800-959-2066 ext. 131, or jshields@pbmproducts.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060314/DCTU039AP Archive: http://photoarchive.ap.org/PRN Photo Desk photodesk@prnewswire.com

PBM Nutritionals, LLC

CONTACT: Joe Shields, Director of Public Relations of PBM Products,+1-800-959-2066 ext. 131, or jshields@pbmproducts.com

Web site: http://www.parentschoiceformula.com/

Source: PRNewswire

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