Cuts Fitness For Men Inks Worldwide Publishing Deal With Perigee Books For Men's Fitness & Healthy Lifestyles Book
Posted on: Thursday, 27 April 2006, 09:00 CDT
Cuts Fitness For Men (Clark, NJ), the world's leading mens fitness franchise, today announced that it has signed a worldwide book publishing agreement with Perigee Books, an imprint of Penguin Group (USA). Under the agreement, Perigee will publish The Cuts Fitness For Men Guide to Exercise and Healthy Lifestyles. The book will be released through major retail distribution outlets during the second quarter of 2007.
"Penguin/Perigee is a foremost publisher of brand-name health and fitness books worldwide, making it the best choice as the publisher of our book," said John Gennaro, president and founder of Cuts Fitness For Men. "And as the leading men's fitness franchise in the world, we are excited to work with them to help educate millions of men about leading healthy lifestyles, including an effective 30-minute workout, performed three times a week."
Cuts Fitness For Men was recently named one of Entrepreneur Magazine's Top 20 New Franchise For 2006. There are currently more than 100 Cuts For Men franchise locations in 32 states and 5 countries, and the organization has been featured in several national news features since its inception in 2003.
"Given our success publishing two fitness books with Curves, we approached Cuts Fitness For Men about creating a similar guide for men that would highlight their effective approach to providing health and fitness solutions, targeting the 80% of men who are not exercising on a regular basis," said Marian Lizzi, Senior Editor for Perigee Books. "We are confident that this book will be a terrific health and fitness resource for men of all fitness levels, and we're looking forward to working with the powerful Cuts team to educate and empower people to take more control of their bodies and lives."
About Cuts Fitness For Men
Cuts Fitness For Men is the world's fastest growing men's fitness franchise. It features the Body Cuts(TM) System, a comprehensive, thirty-minute circuit training and cardiovascular-based workout that appeals to men who don't have the time or desire to exercise in a traditional gym. Since the opening of its first fitness center in May 2003, more than 200 Cuts Fitness For Men franchises have been acquired, and the company was recently named as one of Entrepreneur Magazine's Top 20 New Franchise For 2006. Cuts Women was recently launched as an option for women looking for a better workout in an upscale environment. The company anticipates selling more than 250 franchises in 2006.
The literary agent for Cuts Fitness is Jeremy Katz at Sanford J. Greenburger Associates.
Website: http://www.cutsfitness.com
Source: Business Wire
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