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National Survey Finds More Than 65 Percent of Parents Have Experienced Difficulty Administering Medicine to Their Children

Posted on: Monday, 15 May 2006, 12:05 CDT

NEW YORK, May 15 /PRNewswire/ -- THIS IS A MULTIVU SPECIAL REPORT. FOR MANY PARENTS, GIVING THEIR SICK CHILD MEDICINE CAN BE A CHALLENGING EXPERIENCE. ACCORDING TO A RECENT POLL BY HARRIS INTERACTIVE, MORE THAN SIXTY-FIVE PERCENT OF PARENTS HAVE EXPERIENCED DIFFICULTY ADMINISTERING MEDICINE TO THEIR CHILDREN AND SIXTY-TWO PERCENT OF PARENTS NOTED THAT THE TASTE OF CERTAIN MEDICINES IS THEIR CHILDREN'S PRIMARY COMPLAINT.

A NEW PRODUCT - CHILDREN'S TYLENOL WITH FLAVOR CREATOR - HELPS MAKE ADMINISTERING MEDICINE EASIER BY ALLOWING PARENTS TO CREATE UP TO FOUR CUSTOM FLAVOR COMBINATIONS TO MATCH THEIR CHILD'S TASTE PREFERENCES.

DR. TANYA ALTMANN SAYS CUSTOMIZING MEDICATION WILL HELP EASE PARENTS' STRUGGLE AT MEDICINE TIME:

"Allowing children to choose their own flavor of medication means they are less likely to put up a fight over taking the medication and more likely to get the proper dose. Using this product can help parents ensure that their child takes the appropriate amount of medication to feel better."

FOR MORE INFORMATION ABOUT CHILDREN'S TYLENOL WITH FLAVOR CREATOR VISIT WWW.FLAVORCREATOR.COM. I'M DANIELLE ADDAIR.

AUDIO PROVIDED BY: McNEIL CONSUMER HEALTHCARE

Audio: http://www.prnewswire.com/broadcast/23944/consumer.html

McNEIL CONSUMER HEALTHCARE

CONTACT: FOR STORY INFORMATION, PLEASE CALL: MultiVu Media Relations,1-800-653-5313, EXT. 3 OR EMAIL RADIO@MULTIVU.COM

Web site: http://www.flavorcreator.com/

Source: PRNewswire

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