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The Latest Trend in Fitness: Personalizing Your Workout; Prevention Fitness Systems DVDs Deliver Customizable Results

Posted on: Tuesday, 23 May 2006, 16:55 CDT

Armed with MP3 players, DVRs and digital cameras, consumers are used to being their own deejays, network TV executives and movie producers. Now, the personalization of technology has entered into the arena of home workout routines, where some of the latest fitness DVDs let users easily customize their workouts to fit their personal goals and busy schedules.

Prevention magazine contributing editor and fitness expert Chris Freytag explains, "When it comes to getting in shape and losing weight, variety is the spice of life. You can't do the same workout every day and expect results. Muscles need to be challenged in new ways in order to reap the most benefits."

Recognized as one of the best personal trainers in the nation, Freytag teamed up with Prevention to release its latest workout DVDs, Prevention Fitness Systems: Personal Training and Prevention Fitness Systems Express Workout: The Abs Advantage. Both DVDs provide several ways to tailor your workout - much like a personal trainer would. They deliver safe and dramatic results for about $15, far less than the price of a professional training session, which can range from $75 to $150 per hour.

In Personal Training, the consumer first chooses a workout goal, such as weight loss or improving one's health. After selecting a goal, the consumer receives a weekly workout program that gives detailed, day-by-day instruction. If users prefer much more control over their workouts, they can also pick Personal Training's "Mix and Match" feature, where they'll elect from nine distinct workout segments to help reach their goals.

In The Abs Advantage, the consumer selects from four 12-minute workouts that attack the belly from every angle using four different disciplines - Pilates, core training, classic abs exercises or a ball workout. Users can decide to do one workout at a time, or go for the ultimate abs challenge and try all four routines in a row.

Both Personal Training and The Abs Advantage reflect this strong element in consumer trends - where the consumer has ultimate control over where, when and how the products are used. And in this case, it's the consumer who ultimately will enjoy the most valuable reward: leading a healthier lifestyle.

Nearly 10 million readers turn to the pages of Prevention each month for healthy lifestyle news and information. The Prevention Fitness Systems DVDs are sold wherever workout videos are available, as well as www.preventionfitness.com and (800) 287-5149.

Source: Business Wire

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