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Study: Group of Health Consumer Mega-Influencers Directly Impacts Another 152.9 Million

Posted on: Monday, 10 July 2006, 09:01 CDT

NEW YORK, July 10 /PRNewswire/ -- Manhattan Research, a healthcare marketing information and services firm, today revealed attributes and behaviors of U.S. consumers with extended impacts on the healthcare decisions of their loved ones. Specifically, a collective impact on 152.9 million people is measurable, with a direct impact on 2.1 people when accounting for children, elderly parents and spouses. This new analysis "The Extended Impact of Internet Health: Caregivers, Family Managers and Health Influencers" is based on the comprehensive telephone-based research study Cybercitizen(R) Health v5.0, conducted among more than 4,031 U.S. consumers. Register to receive a complimentary market snapshot and listen to the audiocast overview (details below).

According to the "Extended Impact" data, 142.4 million consumers can be defined as Extended Impact Consumers by reporting to be a Caregiver, a Family Health Manager, or a Health Influencer. With each Extended Impact Consumer having a direct impact on those in the zone of influence, increased investment in educating such segments will make it possible to engage "hard to reach" segments. Understanding this extended impact of motivated health consumers is critical to accurately forecasting the collective impact of health education, consumer marketing, and consumer awareness.

"Knowing that these segments impact millions of consumers is one thing, but knowing the specific segments and condition groups they impact is another -- and much more important from a product planning perspective," said Erika S, Fishman, Senior Research Analyst with Manhattan Research. "We find that diabetes, hypertension, arthritis, heart disease, asthma, high cholesterol, chronic pain, and depression are condition groups particularly influenced by these 'Extended Impact Consumers' in their respective families or circles of influence."

In addition to a robust analysis by consumer impact categories, therapeutic segmentations from Cybercitizen(R) Health v5.0 are available to subscribing clients. A few available segmentations include ADHD, Allergies, Cancer, Diabetes, Heart Disease, HIV, Insomnia, OAB, Rheumatoid Arthritis, and Smoking Cessation among others.

To register for the market snapshot and listen to the audiocast: * Visit http://www.manhattanresearch.com/extendedimpact.aspx * Email sales@manhattanresearch.com * Call +1.888.680.0800 Cybercitizen(R) Health

Cybercitizen(R) Health is a syndicated consumer study and marketing data set of Manhattan Research, primarily focused on key research topics and trends impacting the ehealth market. The study objectives are to identify and analyze the behavior, attitudes and demographics of the consumer population using technology for health purposes.

Manhattan Research

In addition to Cybercitizen(R) Health, Manhattan Research conducts numerous research studies among physicians and consumers. Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad research is complemented by targeted analysis among more than 40 consumer therapeutic segments and 20 physician specialist segments.

MEDIA CONTACT: Erica Alexander ealexander@manhattanresearch.com 212.255.7799

Manhattan Research

CONTACT: Erica Alexander of Manhattan Research, +1-212-255-7799,ealexander@manhattanresearch.com

Web site: http://www.manhattanresearch.com/http://www.manhattanresearch.com/extendedimpact.aspx

Source: PRNewswire

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