Blue Care Offers Health Incentive Program

Blue Care Network of Michigan Monday announced a program to reward its policyholders for adopting healthy lifestyles.

The company said the program, Healthy Blue Living, would offer lower co-payments and deductibles to customers who complete a health risk appraisal and a qualification form with their primary care physician. The qualification form covers six causes of chronic illness: alcohol use, blood pressure, blood sugar, cholesterol, smoking and weight.

Healthy Blue Living meets a marketplace demand for a product that conforms to the proposition that if you take better care of your health, you will pay less in health care coverage, President and Chief Executive Officer Kevin Seitz said. Blue Care Network and its employer groups and affiliated physicians will partner together with members to optimize health outcomes and reduce health care costs. Healthy Blue Living is a brand new, innovative and cost-effective product that is a win-win for both employers and their employees.

The company said the program will begin Oct. 1.