Where Smart Health Meets Beauty ... Introducing the NIVEA Skin Care Center on RealAge.Com(R)
Posted on: Tuesday, 11 July 2006, 00:00 CDT
NEW YORK, July 10 /PRNewswire/ -- What do you get when you mix the #1 skincare brand in the world with today's leading source of personalized health and lifestyle information? A can't miss recipe for achieving healthier, younger looking skin. As of spring 2006, NIVEA has partnered with RealAge as the exclusive skincare sponsor of the new NIVEA Skin Center on RealAge.com.
Visitors to the NIVEA Skin Center on RealAge.com can learn new ways to keep their skin looking vibrant and how to prevent the visible signs of aging the RealAgeway -- with personalized information and solutions drawn from the latest scientific and medical findings. The Center offers effective ways to fight wrinkles and information about a raft of other conditions, ranging from acne to varicose veins. Consumers can also sign up to receive their free beauty and skincare Health Guides and Tips based on the most up-to-date scientific research.
Within the NIVEA Skin Care Center on RealAge.com, lives a new interactive tool called the RealAge Skin Projector. It encourages people to upload a recent headshot of themselves to project what smoking or sun worshipping can do to their skin over time. The Center also features a RealAge Skin Assessment Test where users receive a personalized "7 Step Routine to Younger Looking Skin" with scientific advice on ways to nourish their skin -- the body's largest organ -- banish blemishes, even out the signs of hyper-pigmentation, defend against pollutants and much, much more. After taking the Skin Assessment Test users can quickly jump to http://www.niveausa.com/ where they can further their skin assessment by taking a quick mini test called the Skin Consultant which provides information on skin type and offers suggestions on which NIVEA products would work best for their skin.
NIVEA and RealAge, with the launching of this Skin Care Center, aim to motivate people to feel better and look younger.
About RealAge, Inc.
RealAge provides personalized information and solutions to help people live healthier, longer lives. So far, 13 million people have taken the patented RealAge Test, which is widely accepted as the gold standard for measuring individual health status. The RealAge Test and more than 40 personalized health assessments are available for free at RealAge.com.
About NIVEA
Founded in 1911, NIVEA is the #1 skincare brand in the world and remains synonymous with innovation and tradition. NIVEA's outstanding standard of quality and research allows for some of the most effective skincare products available in the market today including anti-aging products for both women and men. Further, The NIVEA Visage Q10 collection is the world's #1 selling anti-aging face care line. For more information about NIVEA, visit http://www.niveausa.com/.
NIVEA
CONTACT: Jennifer Keel or Christine Sforzo, both of blue skycommunications, +1-212-995-1777, for NIVEA
Web site: http://www.niveausa.com/http://realage.com/
Source: PRNewswire
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