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18th World Association for Sexual Health Congress Taps Makovsky + Company for Global PR Support; Makovsky Chosen to Direct Pubic Relations Efforts for April 15 - 19, 2007 Sydney, Australia Congress

Posted on: Wednesday, 19 July 2006, 12:01 CDT

Makovsky + Company, one of the nation's leading independent global public relations firms, has been chosen by the World Association for Sexual Health (WAS) to direct public relations for the 18th World Association for Sexual Health Congress. The gathering of 4,000 medical experts will be held April 15-19th, 2007 in Sydney, Australia.

WAS draws leading researchers from fields including sex therapy, urology, gynecology, psychiatry, and endocrinology. The 2007 congress, titled "Achieving Health, Pleasure and Respect," will combine new research in medical therapies with plenary sessions from international speakers, in addition to podium and poster sessions, interactive workshops and symposia. It is the key forum for health professionals and industry experts to meet and discuss upcoming approaches in medicine and communications.

"We selected Makovsky + Company owing to their expertise in specialty health and thought-leader facilitation," said Bruno Cohen, president, Regimedia, the US- and France-based medical and affinity-marketing communications company organizing the meeting. "Their agency had the right blend of scientific understanding, third-party advocacy liaison experience and a successful track-record in helping institutions and pharma companies convey their messages."

Gil Bashe, Makovsky Health Practice director, said, "For 30 years WAS has pioneered efforts to promote sexual health through education, science and public policy, earning recognition from the World Health Organization and UNESCO. Many personal concerns are difficult to raise initially and communications initiatives help consumers find the words to express themselves to their health providers."

About Makovsky + Company

For the past 15 years, Makovsky + Company has been among the nation's top independent agencies. The agency is a consistent award winner; client campaigns have been singled out with PRSA Silver Anvils, Holmes Report Gold SABRE Awards, PRSA-NY Big Apples and IABC recognition. The Agency Report Card of The Holmes Report has named Makovsky one of the top agencies for "Business-to-Business" Marketing and "Investor Relations" in the United States. The magazine described the company as follows: "It is an agency that does almost all the little things right. There is an emphasis on research and planning, on understanding the industries in which it works and the challenges facing its clients. That's why the Makovsky brand stands for excellence in client service." It also cited the firm for its ability in creating programs "that drive reputation and sales." Previously, the magazine named Makovsky "Best Managed in the U.S." and one of the "Top 12 Strategic Agencies."

About WAS

The World Association for Sexual Health promotes sexual health throughout the world and lifespan by developing, promoting and supporting sexology and sexual rights. WAS accomplished this by advocacy actions, networking, facilitating the exchange of information, ideas and experiences and advancing scientifically based sexuality research, sexuality education and clinical sexology, with a trans-disciplinary approach. Its global meeting in Sydney, Australia is supported by Regimedia, a New York- and Paris-based medical education company specializing in global thought-leader relations.

Source: Business Wire

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