MultiVu Video Feed: Older Does Not Always Mean Wiser: Postmenopausal Women Less Concerned About Breast Cancer Than Younger Women
Posted on: Wednesday, 26 July 2006, 12:00 CDT
NEW YORK, July 26 /PRNewswire/ -- Thought you knew all there was to know about the risks associated with breast cancer? Here are the facts: by age 40 the risk of developing breast cancer is one out of 208. By age 60, the risk jumps to one out of 24 and by age 80, the risk is one out of 14. Although age is the primary risk factor for breast cancer, a new Harris Interactive(R) survey found that most women don't know the facts:
* Only 37% of women 55 or older are concerned about developing breast cancer as they age * 75% of women didn't realize that being over age 50 is the primary breast cancer risk factor * 71% of women surveyed rank family history as a primary risk factor for breast cancer; in fact, family history accounts for only 15% of breast cancer cases * Approximately one-third of women surveyed mistakenly believe that the importance of a regular mammogram decreases with age
Strength in Knowing: The Facts and Fiction of Breast Cancer Risk is a national education campaign sponsored by the National Association for Nurse Practitioners in Women's Health (NPWH), in collaboration with Eli Lilly and Company. The goal is to provide postmenopausal women with the information needed to understand the risk factors for breast cancer, help them assess their personal risk and talk with their health care provider. For more information, visit http://www.strengthinknowing.com/
SATELLITE FEEDS: Wednesday, July 26th, 2006 Thursday, July 27th, 2006 1:30 PM - 1:45 PM ET 1:30 PM - 1:45 PM ET IA 6 IA 6 Transponder 11 Transponder 11 C-Band C-Band Downlink Freq: 3920 Vertical Downlink Freq: 3920 Vertical Preview and access this video on Pathfire DMG: 24372 Search within the PR Newswire or MultiVu section by story ID # 24372 or by headline For technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-mail support@pathfire.com
NEWS: ACTRESS AND BREAST CANCER SURVIVOR DIAHANN CARROLL JOINS PRESIDENT OF NPWH IN CAMPAIGN TO EDUCATE POSTMENOPAUSAL WOMEN ABOUT BREAST CANCER RISKS
FORMAT: News Package With Extra Soundbites and B-roll.
ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/24372/consumer.shtml
SOUNDBITES: * Diahann Carroll, Actress, breast cancer survivor * Susan Wysocki, President of Nurse Practitioners in Women's Health
B-ROLL INCLUDES: ** women walking, running, working out ** woman getting a mammogram **
VIDEO PROVIDED BY: Eli Lilly
Video: http://www.prnewswire.com/broadcast/24372/press.shtml
Eli Lilly
CONTACT: For Technical Information or Hard Copy, Please Call: MultiVuMedia Relations, 800-653-5313 ext. 3
Web site: http://www.strengthinknowing.com/
Source: PRNewswire
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