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WXYZ-TV/Channel 7 Is 'On Your Side' With 'Healthy Living For Kids'

Posted on: Friday, 4 August 2006, 15:00 CDT

SOUTHFIELD, Mich., Aug. 4 /PRNewswire/ -- WXYZ-TV/Channel 7, Detroit Department of Health and Wellness Promotion and Molina Healthcare will give thousands of Detroit metro area children a "boost" at the 29th annual "HEALTHY LIVING FOR KIDS" program. This year the program will be held Sunday, August 13, 2006 from 10 a.m. to 5 p.m. at the Charles H. Wright Museum of African American History. Since its inception in 1977, "Healthy Living For Kids" has provided free immunizations to over 50,000 young people.

Eligible children three months and older will be given free immunizations against polio, rubella, measles, mumps, tetanus, varicella (chicken pox), diphtheria, pertussis (whooping cough), hepatitis B and Hib (Haemophilus influenza type B). Registered nurses from the Detroit Department of Health and Wellness Promotion will administer the shots with the assistance of over 200 volunteers from the Health Department and WXYZ-TV/Channel 7.

This year's event will include the popular "Children's Village," where a variety of health services, community outreach organizations and entertainment will be offered. Services provided include free lead poison testing, signups for the WIC (Women, Infant and Children's) feeding program, Michigan Headstart Program and enrollment for a wide variety of youth mentoring programs.

WXYZ-TV/Channel 7 Action News on-air personalities will be present to sign autographs and greet the children and their families. Free ice cream and balloons will be provided by WXYZ-TV/Channel 7 along with a host of other giveaways. WMXD and WJLB Radio FM 98 will provide entertainment with live radio remotes, personality appearances and giveaways.

"Healthy Living For Kids" is a signature community service event for WXYZ- TV/Channel 7 and is a key initiative of the station's '7 On Your Side' brand. Grace Gilchrist, WXYZ-TV Vice President and General Manager, said, "'Healthy Living For Kids' is a shining example of how community service projects can make a real difference in the lives of metro Detroit families."

The Charles H. Wright Museum of African American History is located in the heart of Detroit's Cultural Center, at 315 East Warren Avenue. Free parking is available courtesy of Detroit Institute of Arts. Information regarding the immunization fair and specifics on immunizations are available through the Healthy Living For Kids Hotline, 1-888-809-6403 or online at http://www.wxyz.com/ .

The E.W. Scripps Company is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication.

The company's portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living, Great American Country and HGTVPro; daily and community newspapers in 18 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics; Shop At Home, which markets a growing range of consumer goods directly to television viewers in roughly 55 million U.S. households and online through http://shopathometv.com/ ; and Shopzilla, the online comparison shopping service that carries an index of more than 30 million products from approximately 65,000 merchants.

WXYZ-TV/Channel 7

CONTACT: Marla Drutz of WXYZ-TV, +1-248-827-9300

Web site: http://www.wxyz.com/

Source: PRNewswire

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