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AMA Pro Racing Launches Mobile Phone Downloads for Race Fans

Posted on: Friday, 8 September 2006, 15:00 CDT

PICKERINGTON, Ohio, Sept. 8 /PRNewswire/ -- AMA Pro Racing announced today that it has launched AMA Pro Mobile, a comprehensive menu of mobile phone content options that will provide fans easy cell phone access to information about the AMA championships, including text message alerts with up-to-the-minute race results.

Fans will be able to download race images and signup for text alerts from the AMA Pro Mobile storefront at http://www.amamotocross.com/article.php?&sc=1239&aid=8696. The AMA Pro Mobile storefront is powered by Digital Orchid, the leading provider in the development and distribution of real-time wireless applications for major sports and entertainment brands, giving motorcycle enthusiasts the ability to stay current on the latest news from their favorite sport.

"The AMA Pro Mobile launch is a milestone for fans of AMA racing and the motorcycle community," said John C. Farris, Jr., Vice-President of Commercial Development for AMA Pro Racing. "Fans of AMA Motocross, Superbike, Flat Track and Supermoto will now have 24/7 access via their cell phone to AMA racing results, images and other exciting unique AMA content under development."

The SMS text message race results will be available starting with the Sept. 10 AMA Toyota Motocross Championship season finale at Glen Helen Raceway, and will also be available for the AMA Superbike Championship finale at Mid-Ohio Sports Car Course on Sept. 29 - October 1, the AMA Ford Quality Checked Flat Track Championship finale on Sept. 23 at Scioto Downs, and the remaining two rounds of the AMA Supermoto Championship presented by Parts Unlimited.

"With AMA Pro Mobile, fans will have access to a wealth of racing content and information anywhere, anytime through their mobile phones," said Daniel Daou, CEO of Digital Orchid. "We are thrilled to be working with AMA Pro Racing, and to provide this service to motorcycle fans through any wireless provider, on any cell phone."

About AMA Pro Racing

AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp'd Mobile AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship presented by Parts Unlimited.

For more information about AMA Pro Racing, visit http://www.amaproracing.com/. Accredited media outlets can also access AMA Pro Racing's online Press Room at http://www.amaproracing.com/pressroom.

About Digital Orchid

Digital Orchid, a San Diego based company, uses its patented and patent-pending technology to distribute wireless brand applications to mobile devices in the global community. The Company represents over 65 major sports, entertainment, gaming, and media brands around the world including AMA Motocross, NASCAR, and ESPN.

Contacts: For AMA Pro Racing Connie Fleming 614-856-1900 (Ohio) cfleming@amaproracing.com Kerry Graeber 714-986-9030 (Calif.) kgraeber@amaproracing.com For Digital Orchid Jennifer Weaver of Edelman Phone: 323-202-1907 Jennifer.weaver@edelman.com

Digital Orchid

CONTACT: Connie Fleming, +1-614-856-1900, Ohio,cfleming@amaproracing.com, or Kerry Graeber, +1-714-986-9030, Calif.,kgraeber@amaproracing.com, both of AMA Pro Racing; or Jennifer Weaver ofEdelman, +1-323-202-1907, Jennifer.weaver@edelman.com, for Digital Orchid

Web site: http://www.amaproracing.com/http://www.amaproracing.com/pressroom

Source: PRNewswire

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