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MedSurge Advances Introduces Acoustic Wave Therapy, a New Treatment for Smoother, Firmer Skin

Posted on: Tuesday, 26 September 2006, 12:00 CDT

MedSurge Advances, the nation's largest

independent provider of aesthetic medicine products and services to

physicians, today announced the introduction of Acoustic Wave Therapy™

(AWT™) -- a new

treatment program to smooth and firm dimpled skin -- at selected medical

spas in the United States.

Dimpled or uneven skin is a nagging problem for millions of women,

including those who work hard to keep fit. Through Acoustic Wave

Therapy, women can achieve smoother skin in the areas where cellulite

commonly forms -- the thighs, buttocks,

abdomen and arms.

"Countless lotions and potions have been

marketed over the years to treat skin dimpling, generally with poor

results," said Paul Herchman, CEO of MedSurge

Advances. "AWT represents a breakthrough in

solving this age-old problem for women -- a

clinical treatment program implemented by physicians."

AWT was created by the Swiss company Storz Medical, which adapted

technology originally designed to ease the pain associated with poor

circulation and stiff joints. MedSurge Advances, the exclusive U.S.

distributor for AWT, has now begun offering the equipment necessary to

perform AWT to a select number of physicians, with nationwide rollout

later this year.

Clinical tests demonstrate results

Clinical results in Europe and the United States show that AWT patients

typically experience improvement in skin texture, improvement in skin

elasticity, dermal firming and circumference reduction, said Dr. Bill

Johnson of the Prevention First medical spa, who conducted the first

clinical trials of AWT in the United States earlier this year in

association with MedSurge Advances.

"My patients have seen dramatic results in

reducing cellulite from Acoustic Wave Therapy. Women who have tried

everything -- from diet and exercise to

various over-the-counter remedies -- have seen

results for the first time from AWT," Johnson

said. "I've

literally had patients come into my office with tears in their eyes to

thank me for introducing them to this treatment."

How AWT treats skin dimpling

While dimpled skin can be traced to genetics, hormones and lifestyle,

the problem's immediate cause is the

accumulation of lipids in the fat cells. Swelling from lipid

accumulation exerts pressure on the circulatory system, causing a

slowdown both in the intake of nutrients and the drainage of waste

products. Poor exchanges lead to a gradual stiffening of the connective

tissue, which shortens as it stiffens, pulling the skin down. At the

same time, the clusters of enlarged fat cells pull the skin up. The

consequence of this push/pull mechanism is the appearance of dimpling.

Physicians have long used acoustic pulses to help patients ease the pain

associated with poor circulation and stiff joints and tendons. Storz

Medical has adapted this technology to improve the appearance of the

skin. A device called the D-Actor delivers the acoustic-wave treatment.

Patients are treated twice per week for three weeks, with sessions

generally requiring less than a half hour. Additional treatments are

necessary for about 20 percent of patients. Patients may wish to have a

maintenance session once every three months after completing the program.

B-roll and photos available upon

request

Interested members of the news media may obtain video of patients

receiving AWT treatment and describing their results, as well as product

and before-and-after photos, upon request. Please contact Rob Huckels at

214.540.3807 or rhuckels@medsurgeadvances.com.

About MedSurge Advances

Based in Dallas, MedSurge Advances helps physicians across the United

States build and manage their practices in aesthetic medicine, one of

the fastest-growing healthcare segments. Since its founding in 2002,

MedSurge Advances has provided technology and business resources for

more than 330 physicians in 42 states who have started stand-alone

businesses or added aesthetic procedures to their existing practices.

For more information, contact MedSurge Advances at 972.720.0425, or

visit www.medsurgeadvances.com.

Source: Business Wire

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