Firm Challenges Companies to Stand By Their Weight Loss and Health Claims
Posted on: Tuesday, 26 September 2006, 12:00 CDT
NEW YORK, Sept. 26 /PRNewswire/ -- American spends approximately $30 billion dollars per year on weight loss products and services according to the American Obesity Association.
Better Your Body, LLC a producer of the nations largest weight loss, health & fitness consumer events in the USA is challenging numerous companies such as Weight Watchers, Jenny Craig, EAS, Trim Spa and many others within the industry to come out from behind their fancy infomercials and glitzy advertising campaigns and place their products and services directly in front of the consumer.
"Many companies are merely overwhelming the consumer with different products and services that are available to them, not properly providing consumers with personalized, hands on information of why or what options are best suited for each individual," says Matt Zucker, Sr. VP of Marketing for Better Your Body.
Concluding two explosive shows in New York & New Jersey this summer, the sold out exhibitor space included such national companies as the Vitamin Shoppe, FIJI water, Subway, Curves, Ballys, Haines Celestial and others. We believe companies do want to set themselves apart from their competition. With last weeks announcement of our new 2007 GET UP & GO! Tour, we already have major players jumping on board such as Meredith, one of the nations leading publishing companies and Archer Daniels Midland.
"The explosive growth of our initial concept is evidence that the events message and education is essential to the nation's consumers," said Paris D'Jon, CEO/President of Better Your Body.
We created an environment that urges various companies that manufacture, produce, or sell products and services that specialize in weight loss, health and fitness to come face to face with consumers giving them the opportunity to ask questions, try products first hand and have one on one discussions with the companies so the consumer can become educated and be able to make confident decisions as to which choices they should make to begin the path to lead a healthier lifestyle and ultimately better their bodies.
GET UP & GO! 2007 Tour Dates May 5-6, 2007 - Dallas Convention Center September 29-30, 2007 - Chicago - McCormick Place October 20-21, 2007 - San Jose Convention Center October 27-28, 2007 - San Diego Convention Center November 3-4, 2007 - New York - Nassau Memorial Coliseum Visit http://www.betteryourbody.com/.
Better Your Body, LLC
CONTACT: Better Your Body, LLC, +1-516-883-4791
Web site: http://www.betteryourbody.com/
Source: PRNewswire
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