Cure Breast Cancer Inc., Announces the Launch of the CureBreastCancer.Org Prepaid MasterCard(R) Gift Card
Posted on: Thursday, 5 October 2006, 06:00 CDT
SACRAMENTO, Calif., Oct. 5 /PRNewswire/ -- Cure Breast Cancer Inc., announces the launch of the Breast Cancer Card Campaign. This special program involves CureBreastCancer.org Prepaid MasterCard(R) Gift Cards which will be sold online at http://www.breastcancercard.com/. An activation fee of $10 over and above the gift card amount, is charged for every card purchased. A portion of that activation fee will benefit Cure Breast Cancer Inc.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061005/LATH003 )
CureBreastCancer.org Prepaid MasterCard(R) Gift Cards are used just like credit cards and issued in amounts from $25 to $300.
The distinguishing feature of the card design is in the highly recognizable artwork that millions recognize from the US Postal Service's Breast Cancer Research Stamp (BCRS). It depicts Diana, the roman mythological protector of women, pulling an arrow from her quiver to fend off an enemy, in this case, breast cancer. The image reflects the same position that a woman assumes for breast self-examination and mammography.
The breast cancer research stamp program has raised millions of dollars for breast cancer research. Six of the programs funded resulted in major breakthroughs in the fight against breast cancer.
"Cure Breast Cancer Inc. is pleased to announce the availability of the new gift card to raise monies for breast cancer awareness, education, outreach and the promotion of the BCRS around the globe," stated Ernie Bodai M.D., Founder and CEO of Cure Breast Cancer Inc.
Statistics show that Gift Card usage is experiencing staggering growth in the US and throughout the world with 6 out of 10 adults purchasing and/or receiving a gift card annually.
"This is a way people can show their support of the breast cancer cause and carry a mini-billboard for Cure Breast Cancer Inc. in their wallet or purse." says Card Program Director, Jaime Tafoya.
Breast Cancer is the second leading cause of cancer deaths in women (after lung cancer) and is the most common cancer among women, excluding non-melanoma skin cancers. According to the World Health Organization, more than 1.2 million people will be diagnosed with breast cancer this year worldwide.
About Cure Breast Cancer, Inc.
Cure Breast Cancer Inc. is a non-profit 501c(3) organization that fosters breast cancer education, awareness and outreach programs in the United States and around the world. For more information visit: http://www.curebreastcancer.org/
About Ernie Bodai M.D. - CEO and Founder of Cure Breast Cancer Inc.
Ernie Bodai M.D. is the mastermind behind the US Postal Service Breast Cancer Research Stamp -- the first fundraising stamp in U.S. history. Nearly 100 countries worldwide are now in various stages of implementing breast cancer stamp programs thanks to his tireless lobbying efforts. For more information visit: http://www.curebreastcancer.org/
About Ceres Marketing LLC
Ceres Marketing LLC is an innovative consulting firm that recognizes and creates ways to improve non-profit initiatives through specialized marketing programs. Ceres Marketing oversees the Breast Cancer Card Campaign. For more information visit: http://www.ceresmarketing.com/
Media Inquiries: Ceres Marketing Jaime Tafoya, President 9101 West Sahara Suite 105-K7 Las Vegas, NV 89117 530-889-1629(Office) 530-887-9747(Fax) jtafoya@ceresmarketing.com Cure Breast Cancer Inc. Helene Wolf, Administrative Specialist The Breast Health Center/Women's Health Kaiser Permanente, Point West 1650 Response Road 3A Sacramento, CA 95815 916-614-5125 (Office) 916-614-5124 (Fax) info@curebreastcancer.org
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061005/LATH003AP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com
Cure Breast Cancer Inc.
CONTACT: Jaime Tafoya, President of Ceres Marketing LLC,+1-530-889-1629, or fax, +1-530-887-9747, jtafoya@ceresmarketing.com, for CureBreast Cancer Inc.; or Cure Breast Cancer Inc., Helene Wolf, AdministrativeSpecialist, The Breast Health Center/Women's Health Kaiser Permanente, PointWest, +1-916-614-5125, or fax, +1-916-614-5124, info@curebreastcancer.org
Web site: http://www.ceresmarketing.com/
Web site: http://www.curebreastcancer.org/
Source: PRNewswire
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